Universal McCann (UM), the global media agency network of Mediabrands, today announced that it has been named Media Agency of Record for foodpanda, Asia’s leading on-demand delivery platform.
UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for foodpanda. The news comes following a competitive pitch review which commenced in September this year.
The agency was praised for their strategic ideation, competitiveness, and the ability to transform media excellence into real business results.
Bernard Chong, Marketing Director of foodpanda said, “We were looking for more than just an agency. We were looking for a partner. One who would challenge the conventional, to drive innovative, data-driven integrated media planning solutions for us. UM ticked all these boxes, bringing a freshness of thinking and agility that matched the needs of our business. We were especially impressed by the people we met, and the commitment of the UM team. We are confident their insightful expertise across data, analytics and storytelling will help us drive more brand love for foodpanda.”
The appointment will commence the first week of December. foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero, and headquartered in Berlin, Germany.
foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore.
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