Foodpanda Malaysia has expressed their apologies for the controversial Pollywood video that caused a major stir across social media for appropriation of the Indian culture.
The online food and grocery delivery platform also said that it was not the brand’s in-house Deepavali advertisement.
According to sources, Foodpanda Malaysia’s Head of Marketing Vanita Menon Kris, who apologised for the misunderstanding over the Pollywood video – the video tells the story of a specific urban Malay household in its upcoming musical videos series.
Pollywood, the brand’s Bollywood-themed promotional video featuring an all-Malay cast was slammed online for appropriating Indian culture for not having any artists of Indian ethnicity in its video released on the 29th of September.
Malaysian actresses Adibah Noor and Nadia Aqilah are also a part of the brand’s promotional video.
Vanita added that the minisodes are a celebration of the various musical influences on Malaysia’s local television that have surpassed cultural differences over decades.
“As a diverse and multicultural nation, we have adapted to each other’s cultures and celebrated all things that are uniquely Malaysian. The series is part of the brand’s campaign #TakkanTakTahu to educate customers on how to best utilise deals on the application,” Vanita further added.
Source: Malay Mail
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
MARKETING Magazine is not responsible for the content of external sites.