“GOLDEN WISDOM – Turning traditional culture into modern art-vertisements” wins Bronze at APPIES Malaysia 2022

Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

FCB SHOUT grasped the Bronze trophy for their campaign with RHB Bank under the category of Consumer & Business Services.

Generally, their campaign was a hit where it garnered plethora of views whereas the live presentation was well – received by both the line up of judges as well as the attendees.

GOLDEN WISDOM – Turning traditional culture into modern art-vertisements – Consumer & Business Services

The competition for affluent banking customers is competitive. And RHB Premier saw an opportunity to win the hearts and wallets of a segment of audience: the affluent Malaysian Chinese. 

RHB introduced GOLDEN WISDOM, a unique THEM-ATICAL campaign that combined a thematic narrative with a massively attractive tactical offer: A chance to win 500g of gold. 

RHB became the first bank in Malaysia to collaborate with Ong Chia Koon, a renowned Chinese Calligraphy artist, and Jaemy Choong, a talented young designer, to produce masterpieces that cleverly turned to Art-vertisements. 

The average AUM for newly acquired Premier customers grew by 16% with average AUM rising from RM470,000 to RM540,000 per customer a full 6% over the initial target.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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