FCB SHOUT grasped the Bronze trophy for their campaign with RHB Bank under the category of Consumer & Business Services.
Generally, their campaign was a hit where it garnered plethora of views whereas the live presentation was well – received by both the line up of judges as well as the attendees.
GOLDEN WISDOM – Turning traditional culture into modern art-vertisements – Consumer & Business Services
The competition for affluent banking customers is competitive. And RHB Premier saw an opportunity to win the hearts and wallets of a segment of audience: the affluent Malaysian Chinese.
RHB introduced GOLDEN WISDOM, a unique THEM-ATICAL campaign that combined a thematic narrative with a massively attractive tactical offer: A chance to win 500g of gold.
RHB became the first bank in Malaysia to collaborate with Ong Chia Koon, a renowned Chinese Calligraphy artist, and Jaemy Choong, a talented young designer, to produce masterpieces that cleverly turned to Art-vertisements.
The average AUM for newly acquired Premier customers grew by 16% with average AUM rising from RM470,000 to RM540,000 per customer a full 6% over the initial target.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
