Ampersand Advisory, Malaysia has been commended with this time round the Bronze award for their campaign with Shiseido Malaysia under the category of Best in Adtech/ Martech.
Ampersand Advisory’s creative campaign in ensuring the best effort in terms of Adtech/ Martech managed to grasp the opportunity of winning the Bronze award.
Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First – Best in Adtech/ Martech
How do you drive novelty and impact with urban affluent women who are stuck at home and cannot shop for their favourite beauty products at department stores, the main channel for this experiential category?
Insights shows that women play more casual games online than men, contrary to popular opinion.
Using this insight along with the fact that digital clutter created by high-spending competitors needed to be broken, the agency decided to create a VIRTUAL REALITY experience of GINZA STREET TOKYO, that brought a category-first wonderland alive for our target.
Malaysia is the first country in the world where Shiseido has launched a VR experience, and other markets are studying the agency’s work to adapt it. This proves that Malaysian indeed boleh!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
