Listen to this articleThis week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
InvictusBlue grasped two Bronze awards for two different campaigns under the category of Food & Beverage and Digital & Social.
InvictusBlue managed to give their best for both of their clients namely Burger King and AIA Malaysia where the team managed to cover matters relating to the above-mentioned categories perfectly.
InvictusBlue won Bronze for campaigns titled “Food Delivery Apps Got Hacked by a Burger King ‘Glitch’! for burger king and “Search Hack for Sale – RM0.60!104mil% ROI Guaranteed” for AIA Malaysia.
Who doesn’t love a good hack? Especially one that rewards you with a never-before-seen and never-before-tasted BETA_CheesyMacaroni burger!
Burger King took an unconventional approach to drive a product launch that pique the curiosity of food delivery users,and rewards them for their curiosity.
In the end, Burger King not only hacked food delivery, but the entire process of how to launch and promote a new product online.
Search Marketing has been a platform used by all advertisers in their race towards the bottom. Given its capabilities and usefulness, it has spawned many experts that knows the tool’s ins and outs.
However, it takes a creative mind to explore features that may seem mundane in the use of Search Marketing but can offer insights beyond common knowledge.
This is how AIA used a simple Auction Insights feature within Google Search to drive over 104mil%.
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