Listen to this articleStarting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
InvictusBlue received Bronze for their campaign with PETRONAS under the category of Best in Digital & Social.
Their profound knowledge did not only leave the judges astonished even the attendees were enthralled with their amazing live performance that led them to winning the Bronze trophy at APPIES APAC 2022.
Covid19 was a game changer that forced most brands to relook at its core purpose & value in a distressed market.
Besides that, Malaysians were also going through a difficult time adjusting to the new normal from the perspective of social & mental well-being.
As Malaysia’s favorite corporate storyteller, PETRONAS decided to step up for its fellow Malaysians. The brand offered support with government ministries that were vital in combating the pandemic.
Then, leveraging on the brand’s connection with Malaysians, PETRONAS converted its brand platforms into social media frontliners with a single-minded objective to combat Covid-19 and the social issues that come with it.
Malaysians listened and garnered a 27% uplift of Top-of-Mind awareness for PETRONAS while several other oil & gas companies were experiencing a decline.
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