This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
InvictusBlue grasped Silver award winning title for their campaign with AIA Malaysia under the category Marketing Innovation.
Their astounding live presentation managed to give the lineup of judges and audience insights on matters pertaining to marketing that further led them to the Silver award winning title.
104mil% ROI Guaranteed – Marketing Innovation
Search Marketing has been a platform used by all advertisers in their race towards the bottom. Given its capabilities and usefulness, it has spawned many experts that knows the tool’s ins and outs.
However, it takes a creative mind to explore features that may seem mundane in the use of Search Marketing but can offer insights beyond common knowledge.
This is how AIA used a simple Auction Insights feature within Google Search to drive over 104mil%.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
