This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Ampersand Advisory, Malaysia has been commended with this time round the Silver award for their campaign with Shiseido Malaysia under the category of Best in Customer Experience.
Titled “Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First” this campaign managed to grasp the opportunity of winning the Silver award.
Shiseido Malaysia took consumers down Tokyo Ginza Street with its latest VR experience.
The campaign aimed to engage consumers in a friendly virtual environment with product information, immersive games, quizzes, sampling, and links to eCommerce.
With the social distancing and lockdowns in place, Shiseido’s brand general manager Denise Chan said that she undertook this campaign to bring Tokyo to its customers during the pandemic by instilling the VR experience.
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