Listen to this articleFor the next couple of weeks, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
AD.WRIGHT COMMUNICATIONS PTE LTD, Singapore seized Gold for their campaign with JUMBO GROUP OF RESTAURANTS under the category of Best in Food & Beverage.
The campaign titled “Love Life, Love Food, Love to Share” was indeed an eye-opener to the judges pertaining to matters of Food & Beverages that further led to their Gold award.
Love, Afare is known as one of the brands under JUMBO GROUP OF RESTAURANTS. They help their customers recreate the signature Singapore flavors at home.
This campaign’s mission is to create and share their love for the best authentic taste and mementos that represents Singapore.
Singaporeans, whether they are based locally or abroad, and tourists alike can reminisce the experience enjoyed in JUMBO restaurants with a piece of Love, Afare.
Also, JUMBO restaurant fans can now, not only relish the signature flavors at their restaurants, but also bring home their treasured taste and lifestyle collection to relive the same experiences and reminisce the lovely memories forged at JUMBO.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
