Mindshare Group clinched Gold for their campaign with Sime Darby Property under the category of AdTech/MarTech.
Titled “The Science Behind The Homebuyer Hunt”, the live presentation was applauded by the judges at the conference, leading to the Gold win.
The Science Behind The Homebuyer Hunt – AdTech/MarTech
Check out the campaign below:
This campaign aimed to increase on property sales as well as to connect with homebuyers, especially township residents and communities.
Also, the campaign was released during the CNY celebration where a series of hybrid and virtual events were carried out to ignite the ‘Chinese New Year atmosphere’ pre- pandemic.
Finally, it managed to enable Sime Darby to attain over 14,000 leads and sales bookings for products with a Gross Development Value (“GDV”) worth RM197 million that exceeded the company’s target sales for that period.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
