Mindshare Group clinched Gold for their campaign with Sime Darby Property under the category of AdTech/MarTech.
Titled “The Science Behind The Homebuyer Hunt”, the live presentation was applauded by the judges at the conference, leading to the Gold win.
The Science Behind The Homebuyer Hunt – AdTech/MarTech
Check out the campaign below:
This campaign aimed to increase on property sales as well as to connect with homebuyers, especially township residents and communities.
Also, the campaign was released during the CNY celebration where a series of hybrid and virtual events were carried out to ignite the ‘Chinese New Year atmosphere’ pre- pandemic.
Finally, it managed to enable Sime Darby to attain over 14,000 leads and sales bookings for products with a Gross Development Value (“GDV”) worth RM197 million that exceeded the company’s target sales for that period.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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