Astro Media Solutions, Gold award winner at APPIES Malaysia 2022

For another week, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Astro Media Solutions commended as Gold award winner at APPIES Malaysia 2022 for their work with Gerbang Alaf Restaurants Sdn Bhd under the category of Digital & Social.

Their campaign titled “McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch” managed to showcase their profound knowledge on digital & social matters that led them to the Gold winning award.

McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch – Digital & Social

The main initiative of the campaign was to promote their newest product which is Rockin’ BBQ Beef and Chicken Burgers that is believed to rock your taste buds.

When the pandemic stroked, Malaysians were deprived of entertainment, including concerts, gatherings and dining in McDonald’s restaurants for the past 2
years.

Therefore, along with the launch of their new product, Malaysians were given the chance to watch a virtual rock concert on Astro.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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