Astro Media Solutions commended as Gold award winner at APPIES Malaysia 2022 for their work with Gerbang Alaf Restaurants Sdn Bhd under the category of Digital & Social.
Their campaign titled “McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch” managed to showcase their profound knowledge on digital & social matters that led them to the Gold winning award.
McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch – Digital & Social
The main initiative of the campaign was to promote their newest product which is Rockin’ BBQ Beef and Chicken Burgers that is believed to rock your taste buds.
When the pandemic stroked, Malaysians were deprived of entertainment, including concerts, gatherings and dining in McDonald’s restaurants for the past 2
years.
Therefore, along with the launch of their new product, Malaysians were given the chance to watch a virtual rock concert on Astro.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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