Posted on by Najihah Nasrin
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“Telkomsel Brand Rejuvenation” Campaign wins big at APPIES APAC 2022
07 Sep
VCCP Singapore wins the Gold award for their campaign with Telkomsel under the category of Best in Consumer & Business Services.
Their vast knowledge in consumer & business services was portrayed in the live presentation in front of the remarkable line up of judges as well as intrigued the audience with their exciting campaign as well as managed to garner a large number of views for this campaign.
This has further led them to win Gold for APPIES APAC 2022.
Telkomsel Brand Rejuvenation Campaign – Best in Consumer and Business Services
Open a World of More campaign, the agency took inspiration from the ambition and hunger that Indonesians have for success. And that seeing their compatriots succeed, only fuels their ambitious nature even more.
Everyone wants to get involved, and with so many different opportunities available to Indonesians across Telkomsel’s diverse offerings, anything can happen.
Make Things Happen (Buka Semua Peluang) was VCCP’s launch campaign for the rejuvenated Telkomsel. A chord was struck with the ambitions of Indonesians, and dramatized how that energy “ripples” across the nation as Indonesians inspire one another, which sets success in motion in surprising ways.
This 360 – degree campaign kicked off with an epic launch film, directed by highly awarded Indonesian film director, Joko Anwar. It was unveiled during a live TV event, broadcast across Indonesia.
The campaign extended across refreshed digital properties, digital display, social and influencer activations, public relations, outdoor, retail and direct communications.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
