Momentro, Malaysia received a Silver award for their campaign with Melbourne Polytechnic under the category Best in Marketing Innovation.
Their creative campaign that was profound and intriguing managed to grasp a spot in both the judges and attendee’s heart which further led to their Silver award winning title.
Education Marketing During a Pandemic – Best in Marketing Innovation
Australian educational institution Melbourne Polytechnic ran a digital content marketing campaign to recruit students after COVID-19 made traditional in-person marketing events impossible.
This particular campaign aimed to tackle the issue of boosting marketing education despite the pandemic.
Also, the agency revolutionized education marketing by introducing an always-on omnichannel digital campaign that included gamification for Melbourne Polytechnic that generated quality student leads, which was an overachievement of 568%.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
