Listen to this articleThis week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Momentro, Malaysia received a Silver award for their campaign with Melbourne Polytechnic under the category Best in Marketing Innovation.
Their creative campaign that was profound and intriguing managed to grasp a spot in both the judges and attendee’s heart which further led to their Silver award winning title.
Pandemic – Best in Marketing Innovation
Australian educational institution Melbourne Polytechnic ran a digital content marketing campaign to recruit students after COVID-19 made traditional in-person marketing events impossible.
This particular campaign aimed to tackle the issue of boosting marketing education despite the pandemic.
Also, the agency revolutionized education marketing by introducing an always-on omnichannel digital campaign that included gamification for Melbourne Polytechnic that generated quality student leads, which was an overachievement of 568%.
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