Momentro, Malaysia received a Silver award for their campaign with Melbourne Polytechnic under the category Best in Marketing Innovation.
Their creative campaign that was profound and intriguing managed to grasp a spot in both the judges and attendee’s heart which further led to their Silver award winning title.
Education Marketing During a Pandemic – Best in Marketing Innovation
Australian educational institution Melbourne Polytechnic ran a digital content marketing campaign to recruit students after COVID-19 made traditional in-person marketing events impossible.
This particular campaign aimed to tackle the issue of boosting marketing education despite the pandemic.
Also, the agency revolutionized education marketing by introducing an always-on omnichannel digital campaign that included gamification for Melbourne Polytechnic that generated quality student leads, which was an overachievement of 568%.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
