Astro Media Solutions Sdn Bhd is one of the Silver award winners for their campaign with Nippon Paint Malaysia Sdn Bhd under the category Best in Non- Food FMCG.
The Silver award winning title managed to be awarded to Astro Media Solutions Sdn Bhd due to their relentless effort in the live presentation in making sure that their message is sent across impeccably.
Safe Space : Listen To Your Walls – Best in Non- Food FMCG
This partnership further orchestrated an ingenious strategy that turned the tides of a pandemic in the brand’s favour by pivoting business strategies to champion Health and Wellness paint innovations, addressing consumers’ growing health concern.
By revitalising Nippon Paint VirusGuard with Silver Ion Technology, 99% effective against Human Coronaviruses (strain 229E), consumers were given a safer option to keep walls virus-free for everyone at home and commercial areas (#keepingeveryonesafe).
To create urgency and demand, Astro curated a Safe Space campaign which made walls the focal point of the conversation. The usage of an authoritative ‘voice’ with a larger than life persona in audio visual format to get people’s attention that leveraged TV, radio and digital.
As for the result of this campaign, it catapulated the brand to the next level of antimicrobial innovation with impressive sales growth of +511% and 6x increased distribution to meet consumer demand.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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