This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Astro Media Solutions Sdn Bhd is one of the Silver award winners for their campaign with Nippon Paint Malaysia Sdn Bhd under the category Best in Non- Food FMCG.
The Silver award winning title managed to be awarded to Astro Media Solutions Sdn Bhd due to their relentless effort in the live presentation in making sure that their message is sent across impeccably.
This partnership further orchestrated an ingenious strategy that turned the tides of a pandemic in the brand’s favour by pivoting business strategies to champion Health and Wellness paint innovations, addressing consumers’ growing health concern.
By revitalising Nippon Paint VirusGuard with Silver Ion Technology, 99% effective against Human Coronaviruses (strain 229E), consumers were given a safer option to keep walls virus-free for everyone at home and commercial areas (#keepingeveryonesafe).
To create urgency and demand, Astro curated a Safe Space campaign which made walls the focal point of the conversation. The usage of an authoritative ‘voice’ with a larger than life persona in audio visual format to get people’s attention that leveraged TV, radio and digital.
As for the result of this campaign, it catapulated the brand to the next level of antimicrobial innovation with impressive sales growth of +511% and 6x increased distribution to meet consumer demand.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu