“Safe Space : Listen To Your Walls” campaign grasp Silver award at APPIES APAC 2022

This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Astro Media Solutions Sdn Bhd is one of the Silver award winners for their campaign with Nippon Paint Malaysia Sdn Bhd under the category Best in Non- Food FMCG.

The Silver award winning title managed to be awarded to Astro Media Solutions Sdn Bhd due to their relentless effort in the live presentation in making sure that their message is sent across impeccably.

Safe Space : Listen To Your Walls – Best in Non- Food FMCG

This partnership further orchestrated an ingenious strategy that turned the tides of a pandemic in the brand’s favour by pivoting business strategies to champion Health and Wellness paint innovations, addressing consumers’ growing health concern.

By revitalising Nippon Paint VirusGuard with Silver Ion Technology, 99% effective against Human Coronaviruses (strain 229E), consumers were given a safer option to keep walls virus-free for everyone at home and commercial areas (#keepingeveryonesafe).

To create urgency and demand, Astro curated a Safe Space campaign which made walls the focal point of the conversation.  The usage of an authoritative ‘voice’ with a larger than life persona in audio visual format to get people’s attention that leveraged TV, radio and digital.

As for the result of this campaign, it catapulated the brand to the next level of antimicrobial innovation with impressive sales growth of +511% and 6x increased distribution to meet consumer demand.

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