Listen to this articleStarting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
Skribble Me Malaysia Sdn Bhd received Bronze for their campaign with Sime Darby Property under the category of Marketing Innovation.
The team managed to enthrall the judges and attendees which further led to the Bronze award winning title.
Ara – Marketing Innovation
The global pandemic lockdowns rendered property launches and prospecting events impossible, Sime Darby Property and Skribble Me Malaysia knew that they had to strategize in a way nobody else had done.
The agency had to create the right product at the right price with the right message to target the right audience.
With consumer characteristics evolving to the digital world, they knew we had to adapt our traditional ways to be relevant.
Maya Ara became the first to provide a fully virtual consumer journey from a FB Live Launch and a self-developed Online Booking System.
This digital journey allowed consumers to prospect and purchase a home, all within a couple clicks – from awareness to consideration and finally conversion.
Maya Ara’s digital success story propels the property industry into the future.
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