Skribble Me Malaysia Sdn Bhd received Bronze for their campaign with Sime Darby Property under the category of Marketing Innovation.
The team managed to enthrall the judges and attendees which further led to the Bronze award winning title.
The Accelerated Success of Maya Ara – Marketing Innovation
The global pandemic lockdowns rendered property launches and prospecting events impossible, Sime Darby Property and Skribble Me Malaysia knew that they had to strategize in a way nobody else had done.
The agency had to create the right product at the right price with the right message to target the right audience.
With consumer characteristics evolving to the digital world, they knew we had to adapt our traditional ways to be relevant.
Maya Ara became the first to provide a fully virtual consumer journey from a FB Live Launch and a self-developed Online Booking System.
This digital journey allowed consumers to prospect and purchase a home, all within a couple clicks – from awareness to consideration and finally conversion.
Maya Ara’s digital success story propels the property industry into the future.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
