APPIES Malaysia 2022 is now ready!

appies 2022 malaysia finalists

Two enriching days for delegates at the Eastin Hotel next Wednesday and Thursday.

81 campaigns, 30 CMOs, 125 presentations. HRDF-Claimable.

Book your seats early or contact Ruby

Download the Schedule

July 13th – Day 1

8:00 AMDelegates Registration
9:00 AMWelcome Speech by APPIES Malaysia President, Prof. Harmandar Singh
9:10 AMLaunching by APPIES Malaysia Advisor, Goh Shu Fen
9:15 AM – 10:00 AMKeynote Presentation by Santharuban T. Sundaram, CEO Etika Holdings
10:00 AM – 10:15 AMCoffee Break & Networking

July 13th
10:15 AM – 12:40 PM

HallCampaign / CategoryBrand
ASearch Hack for Sale – RM0.60! 104mil% ROI Guaranteed
AdTech/MarTech
AIA Malaysia
BAEON x Tupperware Exclusive Loyalty Programme
Consumer & Business Services
Tupperware
CATLAS Dispenses Delight this Ramadan & Raya
Consumer & Business Services
ATLAS Vending
BBeyond Sugar
Marketing Innovation
Forxiga
CATLAS Launches First Braille-enabled Vending Machine
Marketing Innovation
ATLAS Vending
AThe First Crosstalk Show In Malaysia
Digital & Social
Mister Potato
BAxiata – Sanubari Aidilfitri
Pro Bono / Festive / Govt / Entertainment
Axiata
CFarm Fresh Celebrates Dairy Devotions
Pro Bono / Festive / Govt / Entertainment
Farm Fresh
AATLAS Launches First Braille-enabled Vending Machine
Customer Experience
ATLAS Vending
BLeveraging the Power of Personalization for a Unique Customer Experience
E-Commerce
Flower Chimp
CYear of the Tiger Beer 2022
Pro Bono / Festive / Govt / Entertainment
Tiger Beer
AATLAS Dispenses Delight this Ramadan & Raya
Marketing Innovation
ATLAS Vending
BGRAB CNY Huatever 2021-2022
Pro Bono / Festive / Govt / Entertainment
GRAB Malaysia
CEmpowering Frontliners & Sprinting Sales
Customer Experience
Sprinta
ATurning Crisis into opportunity with KFC snack
Food & Beverage
KFC
BGRAB RAYA 2021 – Bukan Sekadar Pesanan
Pro Bono / Festive / Govt / Entertainment
GRAB Malaysia
CHow We Sold A Bank Loan Product Through E-Commerce And Drove Record Growth
E-Commerce
Alliance Bank
AOPPO Reno 7
Consumer Durables
OPPO
BATLAS Launches First Braille-enabled Vending Machine
Consumer & Business Services
ATLAS Vending
CBepanthen #MUMSPROTECTINGBUMS
Non-Food FMCG
Bepanthen Malaysia
AHow We Sold A Bank Loan Product And Drove Record Growth
Consumer & Business Services
Alliance Bank
BFood Delivery Apps Got Hacked by a Burger King ‘Glitch’!
Marketing Innovation
Burger King
CALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling
Consumer & Business Services
RHB Bank

July 13th 12:40 PM – 01:40 PM
LUNCH BREAK

July 13th 01:40 PM – 03:50 PM

HallCampaign / CategoryBrand
AI-Tanggang: Mother Of All Lies
Digital & Social
Astro Originals
CPROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most.
Consumer & Business Services
RHB Bank
AALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling
Pro Bono / Festive / Govt / Entertainment
RHB Bank
BSelling A Loan Product Through E-Commerce Drives Record-Breaking Growth
Adtech/Martech
Alliance Bank
C“Nak Raya Senang?” Dapatkan inspirasi IDEAfitri
Digital & Social
Telekom Malaysia
AGOLDEN WISDOM – Turning traditional culture into modern art-vertisements
Consumer & Business Services
RHB Bank
BPassport to Shop
Customer Experience
IPC Shopping Centre
C“unifi your world” (UYW): Converging The Best Content & Device Offering
Digital & Social
unifi
APROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most.
Customer Experience
RHB Bank
BListerine Starts a Mouth Swishing New Year with #SwishHealthyDance
Non-Food FMCG
Listerine
CNando’s Juiciest Secret
Food & Beverage
Nando’s
ALazada’s Most Shoppable Ad
E-Commerce
Lazada
BExperience a billboard come to life with DuitNow
Marketing Innovation
DuitNow
CHappiness to Homes
Marketing Innovation
IPC Shopping Centre
ANando’s Juiciest Secret
Digital & Social
Nando’s
BMaxis Business Fast Tracks SMEs into Digitalisation
Consumer & Business Services
Maxis Business
CTIME Kabel Besar – When Precision Meets Planning
AdTech/MarTech
TIME dotCOM
ANicorette #SamaSamaStop
Non-Food FMCG
Nicorette
BPizza Hut Pull Dip Dip Pop
Food & Beverage
Pizza Hut
CGaya Raya Luar Biasa
Customer Experience
Watsons

July 13th 03:50 PM – 04:15 PM
COFFEE BREAK & NETWORKING

July 13th 04:15 PM – 06:00 PM

HallCampaign / CategoryBrand
BTokyo Ginza Street Lands In Malaysia: An Escapist Fantasy Sells A Premium Product And Becomes A Global Case Study
Customer Experience
Shiseido
CTransforming How U-Mobile Personalises the Customer Experience
Customer Experience
U-Mobile
AHow Time’s Kabel Besar Disrupted A Sea Of Sameness
Consumer & Business Services
TIME Internet
BGaya Raya Luar Biasa
Consumer & Business Services
Watsons
CKFC gets Malaysians hungry before they even know it
E-Commerce
KFC
ATokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global First
Non-Food FMCG
Shiseido
BPRUCash Enrich
Consumer & Business Services
Prudential
CAstro Originals Series Dukun Diva
Pro Bono / Festive / Govt / Entertainment
Astro Originals
AKFC – Finger “Clickin’” Good with MLBB
Digital & Social
KFC
BHow Time’s Kabel Besar Disrupted A Sea Of Sameness
Digital & Social
TIME Internet
COriginal KFC Moments
Marketing Innovation
KFC
AGaya Raya Luar Biasa
Pro Bono / Festive / Govt / Entertainment
Watsons
BApple Care Pack
Customer Experience
ShareInvestor Malaysia
CTokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global Case Study
Ad Tech/Martech
Shiseido
AOriginal KFC Moments
AdTech/MarTech
KFC
BWatsons Gaya Raya Luar Biasa
Digital & Social
Watsons
CHow Time’s Kabel Besar Disrupted A Sea Of Sameness
Marketing Innovation
TIME Internet

July 14th – Day 2

8:30 AMDelegates Registration
9:15 AMPanel Discussion

Moderator: Prof. Harmandar Singh

Panel Members:

Datuk Lai Shu Wei, Chief Marketing & Sales Officer, Sime Darby Property Berhad
Sutapa Bhattacharya, Managing Director, DIA Brand Consultants Sdn Bhd
Melati Abdul Hai, VP – Chief Marketing Officer, McDonald’s Malaysia
10:00 AM – 10:15 AMCoffee Break & Networking

July 14th
10:15 AM – 12:40 PM

HallCampaign / CategoryBrand
AATLAS Sapot SME This Malaysia Day
Consumer & Business Services
ATLAS Vending
BF&N Turns A Problem Into A Nationwide Dance Party!
Food & Beverage
RTD Teh Tarik
CTokenise Customer Attention By Rewarding Loyalty
AdTech/MarTech
BonusLink
AFirst-ever Insurance Marketing via Vending Machine
Consumer & Business Services
ATLAS Vending
BFood Delivery Apps Got Hacked by a Burger King ‘Glitch’!
Customer Experience
Burger King
CRASA SAYANG RASA KUAT – Helping Malay Oat Lovers Navigate Ramadan With A Fresh Insight
Food & Beverage
Quaker Oats
AATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT
Customer Experience
ATLAS Vending
BSearch Hack for Sale – RM0.60! 104mil% ROI Guaranteed
Marketing Innovation
AIA Malaysia
CBerhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge
Non-Food FMCG
Berocca Malaysia
ATokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global Case Study
Marketing Innovation
Shiseido
BRASA SAYANG RASA KUAT – Helping Malay Oat Lovers Navigate Ramadan With A Fresh Insight
Pro Bono / Festive / Govt / Entertainment
Quaker Oats
CHow Pepsi Triggered A Blackout On Screens To Connect People During Mealtimes
Food & Beverage
Pepsi
ABerhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge
Digital & Social
Berocca Malaysia
BATLAS Sapot SME This Malaysia Day
Pro Bono / Festive / Govt / Entertainment
ATLAS Vending
CPepsi Creates a Retail Playland for In-Store Visitors
Marketing Innovation
Pepsi
AHow Pepsi Triggered A Blackout On Screens To Connect People During Mealtimes
Marketing Innovation
Pepsi
BFirst-ever Insurance Marketing via Vending Machine
Marketing Innovation
ATLAS Vending
CF&N Turns A Problem Into A Nationwide Dance Party!
Digital & Social
RTD Teh Tarik
ATNB presents: Raikan Malaysia Kita
Pro Bono / Festive / Govt / Entertainment
Tenaga Nasional (TNB)
BATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT
Marketing Innovation
ATLAS Vending
CSearch Hack for Sale – RM0.60! 104mil% ROI Guaranteed
Digital & Social
AIA Malaysia
AWonda Merdeka 2021
Pro Bono / Festive / Govt / Entertainment
Wonda
BEtiqa CNY – How do you get from C- to A+?
Consumer & Business Services
Etiqa
CFood Delivery Apps Got Hacked by a Burger King ‘Glitch’!
Digital & Social
Burger King

July 14th 12:40 PM – 01:40 PM
LUNCH BREAK

July 14th 01:40 PM – 03:50 PM

HallCampaign / CategoryBrand
APepsi Transforms an Ordinary Action to an Extraordinary Experience
Customer Experience
Pepsi
CEmpowering Frontliners & Sprinting Sales
Pro Bono / Festive / Govt / Entertainment
Sprinta
AFebreze Broke Sales Records By Gamifying A Content Narrative To Maximise Reach
Non-Food FMCG
Febreze
BSmart Bid: Maximizing ROI-driven digital channels and new media to accelerate food delivery performance
E-Commerce
McDelivery
CATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT
Consumer & Business Services
ATLAS Vending
AFood Delivery Apps Got Hacked by a Burger King ‘Glitch’!
Food & Beverage
Burger King
B#ToppenMemangTebrauek
Customer Experience
Toppen Shopping Centre
CMcDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch.
Digital & Social
McDonald’s Malaysia
AF&N Turns A Problem Into A Nationwide Dance Party!
Customer Experience
RTD Teh Tarik
BWinning future homeowners in the new normal
Marketing Innovation
Sime Darby Property
CGig Your Way Back To Freedom
Consumer & Business Services
Gigple
BSadaqah
Pro Bono / Festive / Govt / Entertainment
Taylor’s University & College
C#ToppenMemangTebrauek
Consumer & Business Services
Toppen Shopping Centre
AUsing Tunnel’s Vision to enlighten the Tunnel Visions
Marketing Innovation
Petronas
BTNB presents: Hikmah Raya Aida
Pro Bono / Festive / Govt / Entertainment
Tenaga Nasional (TNB)
CMYDIN Goes Trendin’
Digital & Social
MYDIN
AEmpowering Frontliners & Sprinting Sales
Consumer & Business Services
Sprinta
BFan10stic
Customer Experience
AIA
CRiceunion with ecoBrown’s
Food & Beverage
ecoBrown’s

July 14th 03:50 PM – 04:15 PM
COFFEE BREAK & NETWORKING

July 14th 04:15 PM – 06:00 PM

HallCampaign / CategoryBrand
ASafi Raya Kau Hijau
Pro Bono / Festive / Govt / Entertainment
Safi
BHappy Duo Duo Campaign
Pro Bono / Festive / Govt / Entertainment
UEM Sunrise Berhad
CHow Goodday Milk turned frowns into smiles!
Customer Experience
Goodday Milk
ASafi Shayla Supa Supa Supa
Non-Food FMCG
Safi
BGaya Raya Luar Biasa
Non-Food FMCG
Watsons
CSan Francisco Hand Crafted Pizza
Food & Beverage
Pizza Hut
ABringing a Goodday out of a Gloomy Situation
Food & Beverage
Goodday Milk
BNando’s Grocery Gets Peri-Peri Spicy: Fast Forwarding Nando’s E-Commerce 400% In Face Of Adversity
E-Commerce
Nando’s
CSo Light So Tasty
Customer Experience
Pizza Hut Malaysia
ASerasi Bersama Callie
Marketing Innovation
Callie
BThe Accelerated Success of Maya Ara
Marketing Innovation
Maya Ara Residence
CGaya Raya Luar Biasa
E-Commerce
Watsons
ANando’s Grocery Gets Peri-Peri Spicy: Fast Forwarding Nando’s Growth 400% In Face Of Adversity
Food & Beverage
Nando’s
BThe Science Behind The Homebuyer Hunt
AdTech/MarTech
Sime Darby Property
CThink Tune Talk, Think Gaming
Digital & Social
Tune Talk
AGaya Raya Luar Biasa
Marketing Innovation
Watsons
BAiken Prebiotic Most Wanted Moisturiser on Social Media
Digital & Social
Aiken

Download the Schedule


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