July 16th 09:00 AM | |
Welcome Speech by APPIES Asia Pacific President, Prof. Harmandar Singh |
July 16th
09:30 AM – 12:30 PM
Room | Campaign / Category / Brand |
---|---|
A | Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global First Shiseido Best In Adtech/Martech |
B | Safe Space : Listen To Your Walls Nippon Paint Malaysia Best in Non-Food FMCG |
A | “Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab nanoe X Best in Consumer Durables |
B | Malaysia Pavilion “Energising Sustainability” Expo 2020 Dubai Malaysia Pavilion at Expo 2020 Dubai Best in Consumer & Business Services |
A | “Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab nanoe X Best in Customer Experience |
B | GrabAds X McDonald’s Indonesia Mini Cuts Spicy Chicken McDonald’s Best in Food & Beverage |
A | “Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab nanoe X Best in Digital & Social |
B | Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First Shiseido Best In Marketing Innovation |
A | PETRONAS Converts Brand Platforms to Social Media Frontliners! PETRONAS Best in Digital & Social |
B | Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First Shiseido Best In Customer Experience |
A | Turn Up The Pink Gleneagles and Pantai Hospitals Best in Digital & Social |
B | Education Marketing During a Pandemic Melbourne Polytechnic Best in Marketing Innovation |
A | F&N Organises Mass Mamak Gathering – During Lockdown. RTD Teh Tarik Best in Customer Experience |
B | “Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab nanoe X Best in E-Commerce |
A | Resolving Millennials’ Dilemma Through Bunga’s Secret Garden Herbal Essences Best in Non-Food FMCG |
B | “Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab nanoe X Best in Marketing Innovation |
A | Health Insurance for the Healthy ManipalCigna Health Insurance Best in Consumer & Business Services |
July 16th 12:30 PM – 01:30 PM
LUNCH BREAK
July 16th 01:30 PM – 04:30 PM
Room | Campaign / Category / Brand |
---|---|
A | De’Longhi Perfetto Campaign De’Longhi Best in Consumer Durables |
B | Turn Up The Pink Gleneagles and Pantai Hospitals Best in Marketing Innovation |
A | OCEAN HARMONY – Bringing life back to the oceans, one card at a time. RHB Bank Best in Consumer & Business Services |
B | AIA Knows when you are sleeping, AIA knows when you are awake AIA Best in Digital & Social |
A | ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling RHB Bank Best in Pro Bono / Festive / Govt / Entertainment |
B | Rebrand Telkomsel Best in Consumer & Business Services |
A | PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most. RHB Bank Best in Digital & Social |
B | Love Life, Love Food, Love to Share Love, Afare Best in Food & Beverage |
A | GrabAds X Pomelo Pomelo Best in E-Commerce |
B | Digi Kaamatan 2021 – Tiga Kali Satu Hari Digi Best in Pro Bono / Festive / Govt / Entertainment |
A | The Confidant – Depression doesn’t discriminate Lokmat Best in Pro Bono / Festive / Govt / Entertainment |
B | OCEAN HARMONY – Bringing life back to the oceans, one card at a time. RHB Bank Best in Marketing Innovation |
A | Go Easy Digital Campaign Gleneagles Hospitals Best in Digital & Social |
B | PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most. RHB Bank Best in E-Commerce |
A | MeReka Merdeka by Celcom Celcom Best in Pro Bono / Festive / Govt / Entertainment |
B | ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling RHB Bank Best in Customer Experience |
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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