The APPIES 2023 Asia Pacific Schedule

APPIES ASIA PACIFIC 2023 SCHEDULE

DAY ONE (14 JULY 2023)
CATEGORY TIME CAMPAIGN HALL ADVERTISER BRAND AGENCY PRESENTERS
Consumer & Business Services 9.00am – 12.30pm Watsons K-Beauty Campaign 1 Watsons Personal Care Sdn Bhd Watsons Malaysia Accenture Song Abby Kee
Nikko Tan
Digital & Social A Million Fit 2 Vinda Drypers Ampersand Advisory
Customer Experience Wonda uses Radio to deliver horror chills and sales thrills 3 Etika Wonda Extra Presso Etika/Wonda
Food & Beverage #HanyaUntukmuIndonesia: An Independence Day Celebration by Indonesians, for Indonesia 1 Kopi Kenangan Hanya Untukmu Kopi Kenangan Hanya Untukmu ADA Asia Juan Ferdinand
Marketing Innovation A Million Fit 2 Vinda Drypers Ampersand Advisory
AdTech/MarTech CNY 2023: From Point of Interest to Point of Sales 3 Sime Darby Property Sime Darby Property Mindshare Group Malaysia Neal Pravin Joseph
Chen Shi Yen
Food & Beverage Wonda uses Radio to deliver horror chills and sales thrills 1 Wonda Extra Presso Etika/Wonda
Customer Experience Watsons K-Beauty Campaign 2 Watsons Personal Care Sdn Bhd Watsons Malaysia Accenture Song Abby Kee
Nikko Tan
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Great Deals for Huatever 3 Grab (MY) Grab Fishermen Integrated Mabel Sim
Sherene Tan
Non-Food FMCG A Million Fit 1 Vinda Drypers Ampersand Advisory
Digital & Social #HanyaUntukmuIndonesia: An Independence Day Celebration by Indonesians, for Indonesia 2 Kopi Kenangan Hanya Untukmu Kopi Kenangan Hanya Untukmu ADA Asia Juan Ferdinand
Marketing Innovation Golden Wisdom 3 RHB Banking Group RHB Bank FCB SHOUT Wendy Tan
Wang Ie Tjer
Customer Experience A Million Fit 1 Vinda Drypers Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Wonda uses Radio to deliver horror chills and sales thrills 2 Etika Wonda Extra Presso Etika/Wonda
Consumer & Business Services Time Kabel Besar Disrupts A Sea of Sameness 3 TIME dotCom Time Internet Fishermen Integrated Dylan Cheong
Stanleigh Jenkins Pingguan
Consumer Durables The Truth 1 Car Hero Car Hero audacity bangkok Pisut Nirodsil
Marketing Innovation People of Change: Innovators of Tomorrow 2 Sime Darby Property Sime Darby Property Mindshare Group Malaysia Chen Shi Yen
Neal Pravin Joseph
Marketing Innovation #HanyaUntukmuIndonesia: An Independence Day Celebration by Indonesians, for Indonesia 3 Kopi Kenangan Hanya Untukmu Kopi Kenangan Hanya Untukmu ADA Asia Juan Ferdinand
Food & Beverage #ProudSponsorsOfTheGroundStaff 1 Mondelez India Cadbury Dairy Milk Ogilvy India Sukesh Nayak
Kainaz Karmakar
Consumer & Business Services Nando’s – Feed Your Fire 2 Nando’s Malaysia Nando’s Fishermen Integrated Tan Lih Wern
Vincent Loong
Non-Food FMCG Drypers Fit-a-Thon 3 Vinda Drypers Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment #ProudSponsorsOfTheGroundStaff 1 Mondelez India Cadbury Dairy Milk Ogilvy India Sukesh Nayak
Kainaz Karmakar
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment The Truth 2 Car Hero Car Hero audacity bangkok Pisut Nirodsil
Digital & Social Drypers Fit-a-Thon 3 Vinda Drypers Ampersand Advisory
Non-Food FMCG Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement 1 UNILEVER MALAYISA LIFEBUOY MINDSHARE GROUP Amanda Law
Irsyad Izmi
Digital & Social Nando’s GIFs 2 Nando’s Malaysia Nando’s Malaysia Fishermen Integrated Lionel Loke
Vincent Loong
Consumer & Business Services All New Raya With Mr. DIY 3 MR. DIY MR. DIY FCB SHOUT Jonathan Chan
Muhammad Nuramin Bin Abdul Aziz
AdTech/MarTech Serasi: Gone in 60minutes 1 Sime Darby Property Serasi Mindshare Group Malaysia Chen Shi Yen
Neal Pravin Joseph
Customer Experience #ProudSponsorsOfTheGroundStaff 2 Mondelez India Cadbury Dairy Milk Ogilvy India Sukesh Nayak
Kainaz Karmakar
Food & Beverage Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge 3 Etika Goodday Milk Ampersand Advisory
Food & Beverage Wonda At Every Corner – #WondaBolaCorner 1 Etika Beverages Sdn Bhd Wonda Fishermen Integrated Dylan Cheong
Oliver Kau Mun Seng
Digital & Social #ProudSponsorsOfTheGroundStaff 2 Mondelez India Cadbury Dairy Milk Ogilvy India Sukesh Nayak
Kainaz Karmakar
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge 3 Etika Goodday Milk Ampersand Advisory
Consumer & Business Services Watsons Happy Beautiful Year! 1 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Wong Chui San
Irene Kuan
Digital & Social Time Kabel Besar Disrupts A Sea of Sameness 2 TIME dotCom Time Internet Fishermen Integrated Dylan Cheong
Stanleigh Jenkins Pingguan
Digital & Social Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement 3 UNILEVER MALAYSIA LIFEBUOY MINDSHARE GROUP Amanda Law
Irsyad Izmi
Customer Experience Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge 1 Etika Goodday Milk Ampersand Advisory
Digital & Social Build Real Connections With Pepsi 2 PepsiCo Malaysia Pepsi FCB SHOUT Anndrea Lye
Elaine Yong
Marketing Innovation #ProudSponsorsOfTheGroundStaff 3 Mondelez India Cadbury Dairy Milk Ogilvy India Sukesh Nayak
Kainaz Karmakar
Digital & Social Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge 1 Etika Goodday Milk Ampersand Advisory
Customer Experience Wonda At Every Corner – #WondaBolaCorner 2 Etika Beverages Sdn Bhd Wonda Fishermen Integrated Dylan Cheong
Oliver Kau Mun Seng
Digital & Social Watsons Happy Beautiful Year! 3 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Wong Chui San
June Adelyn Kang
12.30pm – 1.30pm LUNCH BREAK
Consumer & Business Services 1.30pm – 4.00pm Golden Wisdom 1 RHB Banking Group RHB Bank FCB SHOUT Wendy Tan
Wang Ie Tjer
Food & Beverage Cadbury Bournvita ‘Forced Packs’ 2 Mondelez India Cadbury Bournvita Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
E-Commerce Watsons Happy Beautiful Year! 3 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Wong Chui San
Jing Jie Chang
Food & Beverage Malaysia’s First NFT Vending Machine 1 Etika Wonda Ampersand Advisory
Customer Experience Cadbury Bournvita ‘Forced Packs’ 2 Mondelez India Cadbury Bournvita Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
Marketing Innovation Wonda At Every Corner – #WondaBolaCorner 3 Etika Beverages Sdn Bhd Wonda Fishermen Integrated Dylan Cheong
Oliver Kau Mun Seng
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Malaysia’s First NFT Vending Machine 1 Etika Wonda Ampersand Advisory
Non-Food FMCG Watsons Happy Beautiful Year! 2 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Wong Chui San
Jing Jie Chang
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Wonda At Every Corner – #WondaBolaCorner 3 Etika Beverages Sdn Bhd Wonda Fishermen Integrated Dylan Cheong
Oliver Kau Mun Seng
Food & Beverage Shine Your Wheels Drive-thru Pit Stop 1 Pacific Refreshments Pte Ltd (Coca-Cola) Coca-cola Singapore MUST Experience Sdn Bhd Mathu Sekar
Gael Le Page
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Watsons Happy Beautiful Year! 2 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Wong Chui San
Jia Ying Chew
E-Commerce Cadbury Bournvita ‘Forced Packs’ 3 Mondelez India Cadbury Bournvita Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
Consumer & Business Services Bank Your Way. Ride Your Style. 1 RHB Banking Group RHB Bank FCB SHOUT Zulhilmi Izzuddin bin Kamaruddin
Timothy Teh
Marketing Innovation Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge 2 Etika Goodday Milk Ampersand Advisory
Marketing Innovation Cadbury Bournvita ‘Forced Packs’ 3 Mondelez India Cadbury Bournvita Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
Food & Beverage It Doesn’t Get Cheesier Than Mega Cheese 1 Domino’s Malaysia Domino’s FCB SHOUT Jonathan Chan
Syahriza Badron
Customer Experience Shine Your Wheels Drive-thru Pit Stop 2 Pacific Refreshments Pte Ltd (Coca-Cola) Coca-cola Singapore MUST Experience Sdn Bhd Mathu Sekar
Gael Le Page
Consumer & Business Services People, Purpose and Progress 3 RHB Banking Group RHB Bank FCB SHOUT Anwar Amin
Wang Ie Tjer
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Build Real Connections With Pepsi 1 PepsiCo Malaysia Pepsi FCB SHOUT Anndrea Lye
Elaine Yong
Digital & Social Bank Your Way. Ride Your Style. 2 RHB Banking Group RHB Bank FCB SHOUT Zulhilmi Izzuddin bin Kamaruddin
Timothy Teh
Customer Experience Malaysia’s First NFT Vending Machine 3 Etika Wonda Ampersand Advisory
Food & Beverage New Look. New Purpose. 1 Spritzer Spritzer FCB SHOUT Jonathan Chan
Syahriza Badron
Customer Experience People, Purpose and Progress 2 RHB Banking Group RHB Bank FCB SHOUT Anwar Amin
Wang Ie Tjer
Marketing Innovation Malaysia’s First NFT Vending Machine 3 Etika Wonda Ampersand Advisory
Food & Beverage Stump Cam 1 Coca-Cola India Pvt. Ltd. Thums UP Ogilvy India Sukesh Nayak
Ritu Sharda
Consumer & Business Services Watson’s Rahsia Gaya Raya 2 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett James Yap
Wong Chui San
Digital & Social Cadbury Bournvita ‘Forced Packs’ 3 Mondelez India Cadbury Bournvita Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
Digital & Social Watson’s Rahsia Gaya Raya 1 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Jing Jie Chang
Wong Chui San
Consumer & Business Services Stump Cam 2 Coca-Cola India Pvt. Ltd. Thums UP Ogilvy India Sukesh Nayak
Ritu Sharda
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment People, Purpose and Progress 3 RHB Banking Group RHB Bank FCB SHOUT Anwar Amin
Wang Ie Tjer
4.00pm END OF DAY ONE
DAY TWO (15 JULY 2023)
CATEGORY TIME CAMPAIGN HALL ADVERTISER BRAND AGENCY PRESENTERS
Non-Food FMCG 9.00am – 12.00pm TENA promotes active ageing with TENA heroes and a unique TENAcity band! 1 Vinda TENA Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Save The Drama With Pepsi 2 Etika Pepsi FCB SHOUT Wang Ie Tjer
Michelle Ng
Digital & Social Dove – The Beauty Report Card #StopTheBeautyTest 3 Hindustan Unilever Dove Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment TENA promotes active ageing with TENA heroes and a unique TENAcity band! 1 Ampersand Advisory
Non-Food FMCG Dove – The Beauty Report Card #StopTheBeautyTest 2 Hindustan Unilever Dove Ogilvy India Kainaz Karmakar
Harshad Rajadhyaksha
Marketing Innovation Save The Drama With Pepsi 3 Etika Pepsi FCB SHOUT Wang Ie Tjer
Michelle Ng
Food & Beverage Save The Drama With Pepsi 1 Etika Pepsi FCB SHOUT Wang Ie Tjer
Michelle Ng
Marketing Innovation TENA promotes active ageing with TENA heroes and a unique TENAcity band! 2 Ampersand Advisory
Food & Beverage Cadbury Celebrations #ShopsForShopless 3 Mondelez Cadbury Celebrations Ogilvy India Sukesh Nayak
Kainaz Karmakar
Non-Food FMCG Watson’s Rahsia Gaya Raya 1 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Jia Ying Chew
Wong Chui San
Food & Beverage Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! 2 Etika Wonda, Lipton Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Cadbury Celebrations #ShopsForShopless 3 Mondelez Cadbury Celebrations Ogilvy India Sukesh Nayak
Kainaz Karmakar
1
Customer Experience Cadbury Celebrations #ShopsForShopless 2 Mondelez Cadbury Celebrations Ogilvy India Sukesh Nayak
Kainaz Karmakar
Customer Experience Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! 3 Etika Wonda Extra Presso, Lipton Tea Ampersand Advisory
Consumer Durables New Meanings of Gold 1 World Gold Council World Gold Council McCann Worldgroup New Delhi. Nidhi Sinha
Devikrupa Chouta
Digital & Social Cadbury Celebrations #ShopsForShopless 2 Mondelez Cadbury Celebrations Ogilvy India Sukesh Nayak
Kainaz Karmakar
Digital & Social Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! 3 Etika Wonda Extra Presso, Lipton Tea Ampersand Advisory
AdTech/MarTech Cadbury Celebrations #ShopsForShopless 1 Mondelez Cadbury Celebrations Ogilvy India Sukesh Nayak
Kainaz Karmakar
Marketing Innovation Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! 2 Etika Wonda Extra Presso, Lipton Tea Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Watson’s Rahsia Gaya Raya 3 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett James Yap
Wong Chui San
Marketing Innovation Cadbury Celebrations #ShopsForShopless 1 Mondelez Cadbury Celebrations Ogilvy India Sukesh Nayak
Kainaz Karmakar
Consumer & Business Services The 3Cs of Digitalisation 2 TIME dotCom Berhad Time  Enterprise Solutions Borderless Edward Ong
Ken Leong
Consumer & Business Services In Love We Trust 2 3 Sinyi Realty Sinyi Realty Dentsu Creative Taiwan Alice Chou
Ryan Liao
Consumer Durables Go Live Freely 1 Godrej Locks Godrej Locks Whyness Communication PVT. LTD Ravi Deshpande
Ranjit Sasidharan
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Stump Cam 2 Coca-Cola India Pvt. Ltd. Thums UP Ogilvy India Sukesh Nayak
Ritu Sharda
Non-Food FMCG Attack Laundry Bag – Laundromat Soulmate 3 Kao Industrial (Thailand) Attack Dentsu Creative Thailand Krissda Kanittasoontorn
Subun Khow
Consumer & Business Services Stories of Change 1 New Taipei City Government New Taipei City Government Dentsu Creative Taiwan Alice Chou
Ryan Liao
Customer Experience Stump Cam 2 Coca-Cola India Pvt. Ltd. Thums UP Ogilvy India Sukesh Nayak
Ritu Sharda
Consumer & Business Services TOY8 Screening 3 TOY EIGHT TOY EIGHT McCann Tokyo Shun Matsuzaka
Reika Kobayashi
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Zero Pollution Zebra 1 BIOTEC / FOREST FRIENDS PROJECT Zero Pollution Zebra Dentsu Creative Thailand Krissda Kanittasoontorn
Subun Khow
E-Commerce Watson’s Rahsia Gaya Raya 2 Watson’s Personal Care Stores Sdn Bhd Watsons Malaysia Leo Burnett Irene Kuan
Wong Chui San
Digital & Social Stump Cam 3 Coca-Cola India Pvt. Ltd. Thums UP Ogilvy India Sukesh Nayak
Ritu Sharda
Food & Beverage First Spring 1 Budweiser Brewing Company APAC Limited Hoegaarden McCann Worldgroup China Benson Pang
Yinbo Ma
Consumer Durables Song for the Future 2 Banpu PLC Banpu Dentsu Creative Thailand Anchalika Ketwattanachai
Subun Khow
Marketing Innovation Stump Cam 3 Coca-Cola India Pvt. Ltd. Thums UP Ogilvy India Sukesh Nayak
Ritu Sharda
12.00pm END OF DAY TWO

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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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