APPIES ASIA PACIFIC 2023 SCHEDULE
| DAY ONE (14 JULY 2023) | |||||||
| CATEGORY | TIME | CAMPAIGN | HALL | ADVERTISER | BRAND | AGENCY | PRESENTERS |
| Consumer & Business Services | 9.00am – 12.30pm | Watsons K-Beauty Campaign | 1 | Watsons Personal Care Sdn Bhd | Watsons Malaysia | Accenture Song | Abby Kee Nikko Tan |
| Digital & Social | A Million Fit | 2 | Vinda | Drypers | Ampersand Advisory | ||
| Customer Experience | Wonda uses Radio to deliver horror chills and sales thrills | 3 | Etika | Wonda Extra Presso | Etika/Wonda | ||
| Food & Beverage | #HanyaUntukmuIndonesia: An Independence Day Celebration by Indonesians, for Indonesia | 1 | Kopi Kenangan Hanya Untukmu | Kopi Kenangan Hanya Untukmu | ADA Asia | Juan Ferdinand | |
| Marketing Innovation | A Million Fit | 2 | Vinda | Drypers | Ampersand Advisory | ||
| AdTech/MarTech | CNY 2023: From Point of Interest to Point of Sales | 3 | Sime Darby Property | Sime Darby Property | Mindshare Group Malaysia | Neal Pravin Joseph Chen Shi Yen |
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| Food & Beverage | Wonda uses Radio to deliver horror chills and sales thrills | 1 | Wonda Extra Presso | Etika/Wonda | |||
| Customer Experience | Watsons K-Beauty Campaign | 2 | Watsons Personal Care Sdn Bhd | Watsons Malaysia | Accenture Song | Abby Kee Nikko Tan |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Great Deals for Huatever | 3 | Grab (MY) | Grab | Fishermen Integrated | Mabel Sim Sherene Tan |
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| Non-Food FMCG | A Million Fit | 1 | Vinda | Drypers | Ampersand Advisory | ||
| Digital & Social | #HanyaUntukmuIndonesia: An Independence Day Celebration by Indonesians, for Indonesia | 2 | Kopi Kenangan Hanya Untukmu | Kopi Kenangan Hanya Untukmu | ADA Asia | Juan Ferdinand | |
| Marketing Innovation | Golden Wisdom | 3 | RHB Banking Group | RHB Bank | FCB SHOUT | Wendy Tan Wang Ie Tjer |
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| Customer Experience | A Million Fit | 1 | Vinda | Drypers | Ampersand Advisory | ||
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Wonda uses Radio to deliver horror chills and sales thrills | 2 | Etika | Wonda Extra Presso | Etika/Wonda | ||
| Consumer & Business Services | Time Kabel Besar Disrupts A Sea of Sameness | 3 | TIME dotCom | Time Internet | Fishermen Integrated | Dylan Cheong Stanleigh Jenkins Pingguan |
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| Consumer Durables | The Truth | 1 | Car Hero | Car Hero | audacity bangkok | Pisut Nirodsil | |
| Marketing Innovation | People of Change: Innovators of Tomorrow | 2 | Sime Darby Property | Sime Darby Property | Mindshare Group Malaysia | Chen Shi Yen Neal Pravin Joseph |
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| Marketing Innovation | #HanyaUntukmuIndonesia: An Independence Day Celebration by Indonesians, for Indonesia | 3 | Kopi Kenangan Hanya Untukmu | Kopi Kenangan Hanya Untukmu | ADA Asia | Juan Ferdinand | |
| Food & Beverage | #ProudSponsorsOfTheGroundStaff | 1 | Mondelez India | Cadbury Dairy Milk | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Consumer & Business Services | Nando’s – Feed Your Fire | 2 | Nando’s Malaysia | Nando’s | Fishermen Integrated | Tan Lih Wern Vincent Loong |
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| Non-Food FMCG | Drypers Fit-a-Thon | 3 | Vinda | Drypers | Ampersand Advisory | ||
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | #ProudSponsorsOfTheGroundStaff | 1 | Mondelez India | Cadbury Dairy Milk | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | The Truth | 2 | Car Hero | Car Hero | audacity bangkok | Pisut Nirodsil | |
| Digital & Social | Drypers Fit-a-Thon | 3 | Vinda | Drypers | Ampersand Advisory | ||
| Non-Food FMCG | Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement | 1 | UNILEVER MALAYISA | LIFEBUOY | MINDSHARE GROUP | Amanda Law Irsyad Izmi |
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| Digital & Social | Nando’s GIFs | 2 | Nando’s Malaysia | Nando’s Malaysia | Fishermen Integrated | Lionel Loke Vincent Loong |
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| Consumer & Business Services | All New Raya With Mr. DIY | 3 | MR. DIY | MR. DIY | FCB SHOUT | Jonathan Chan Muhammad Nuramin Bin Abdul Aziz |
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| AdTech/MarTech | Serasi: Gone in 60minutes | 1 | Sime Darby Property | Serasi | Mindshare Group Malaysia | Chen Shi Yen Neal Pravin Joseph |
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| Customer Experience | #ProudSponsorsOfTheGroundStaff | 2 | Mondelez India | Cadbury Dairy Milk | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Food & Beverage | Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge | 3 | Etika | Goodday Milk | Ampersand Advisory | ||
| Food & Beverage | Wonda At Every Corner – #WondaBolaCorner | 1 | Etika Beverages Sdn Bhd | Wonda | Fishermen Integrated | Dylan Cheong Oliver Kau Mun Seng |
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| Digital & Social | #ProudSponsorsOfTheGroundStaff | 2 | Mondelez India | Cadbury Dairy Milk | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge | 3 | Etika | Goodday Milk | Ampersand Advisory | ||
| Consumer & Business Services | Watsons Happy Beautiful Year! | 1 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Wong Chui San Irene Kuan |
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| Digital & Social | Time Kabel Besar Disrupts A Sea of Sameness | 2 | TIME dotCom | Time Internet | Fishermen Integrated | Dylan Cheong Stanleigh Jenkins Pingguan |
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| Digital & Social | Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement | 3 | UNILEVER MALAYSIA | LIFEBUOY | MINDSHARE GROUP | Amanda Law Irsyad Izmi |
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| Customer Experience | Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge | 1 | Etika | Goodday Milk | Ampersand Advisory | ||
| Digital & Social | Build Real Connections With Pepsi | 2 | PepsiCo Malaysia | Pepsi | FCB SHOUT | Anndrea Lye Elaine Yong |
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| Marketing Innovation | #ProudSponsorsOfTheGroundStaff | 3 | Mondelez India | Cadbury Dairy Milk | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Digital & Social | Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge | 1 | Etika | Goodday Milk | Ampersand Advisory | ||
| Customer Experience | Wonda At Every Corner – #WondaBolaCorner | 2 | Etika Beverages Sdn Bhd | Wonda | Fishermen Integrated | Dylan Cheong Oliver Kau Mun Seng |
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| Digital & Social | Watsons Happy Beautiful Year! | 3 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Wong Chui San June Adelyn Kang |
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| 12.30pm – 1.30pm | LUNCH BREAK | ||||||
| Consumer & Business Services | 1.30pm – 4.00pm | Golden Wisdom | 1 | RHB Banking Group | RHB Bank | FCB SHOUT | Wendy Tan Wang Ie Tjer |
| Food & Beverage | Cadbury Bournvita ‘Forced Packs’ | 2 | Mondelez India | Cadbury Bournvita | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| E-Commerce | Watsons Happy Beautiful Year! | 3 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Wong Chui San Jing Jie Chang |
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| Food & Beverage | Malaysia’s First NFT Vending Machine | 1 | Etika | Wonda | Ampersand Advisory | ||
| Customer Experience | Cadbury Bournvita ‘Forced Packs’ | 2 | Mondelez India | Cadbury Bournvita | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| Marketing Innovation | Wonda At Every Corner – #WondaBolaCorner | 3 | Etika Beverages Sdn Bhd | Wonda | Fishermen Integrated | Dylan Cheong Oliver Kau Mun Seng |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Malaysia’s First NFT Vending Machine | 1 | Etika | Wonda | Ampersand Advisory | ||
| Non-Food FMCG | Watsons Happy Beautiful Year! | 2 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Wong Chui San Jing Jie Chang |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Wonda At Every Corner – #WondaBolaCorner | 3 | Etika Beverages Sdn Bhd | Wonda | Fishermen Integrated | Dylan Cheong Oliver Kau Mun Seng |
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| Food & Beverage | Shine Your Wheels Drive-thru Pit Stop | 1 | Pacific Refreshments Pte Ltd (Coca-Cola) | Coca-cola Singapore | MUST Experience Sdn Bhd | Mathu Sekar Gael Le Page |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Watsons Happy Beautiful Year! | 2 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Wong Chui San Jia Ying Chew |
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| E-Commerce | Cadbury Bournvita ‘Forced Packs’ | 3 | Mondelez India | Cadbury Bournvita | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| Consumer & Business Services | Bank Your Way. Ride Your Style. | 1 | RHB Banking Group | RHB Bank | FCB SHOUT | Zulhilmi Izzuddin bin Kamaruddin Timothy Teh |
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| Marketing Innovation | Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge | 2 | Etika | Goodday Milk | Ampersand Advisory | ||
| Marketing Innovation | Cadbury Bournvita ‘Forced Packs’ | 3 | Mondelez India | Cadbury Bournvita | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| Food & Beverage | It Doesn’t Get Cheesier Than Mega Cheese | 1 | Domino’s Malaysia | Domino’s | FCB SHOUT | Jonathan Chan Syahriza Badron |
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| Customer Experience | Shine Your Wheels Drive-thru Pit Stop | 2 | Pacific Refreshments Pte Ltd (Coca-Cola) | Coca-cola Singapore | MUST Experience Sdn Bhd | Mathu Sekar Gael Le Page |
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| Consumer & Business Services | People, Purpose and Progress | 3 | RHB Banking Group | RHB Bank | FCB SHOUT | Anwar Amin Wang Ie Tjer |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Build Real Connections With Pepsi | 1 | PepsiCo Malaysia | Pepsi | FCB SHOUT | Anndrea Lye Elaine Yong |
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| Digital & Social | Bank Your Way. Ride Your Style. | 2 | RHB Banking Group | RHB Bank | FCB SHOUT | Zulhilmi Izzuddin bin Kamaruddin Timothy Teh |
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| Customer Experience | Malaysia’s First NFT Vending Machine | 3 | Etika | Wonda | Ampersand Advisory | ||
| Food & Beverage | New Look. New Purpose. | 1 | Spritzer | Spritzer | FCB SHOUT | Jonathan Chan Syahriza Badron |
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| Customer Experience | People, Purpose and Progress | 2 | RHB Banking Group | RHB Bank | FCB SHOUT | Anwar Amin Wang Ie Tjer |
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| Marketing Innovation | Malaysia’s First NFT Vending Machine | 3 | Etika | Wonda | Ampersand Advisory | ||
| Food & Beverage | Stump Cam | 1 | Coca-Cola India Pvt. Ltd. | Thums UP | Ogilvy India | Sukesh Nayak Ritu Sharda |
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| Consumer & Business Services | Watson’s Rahsia Gaya Raya | 2 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | James Yap Wong Chui San |
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| Digital & Social | Cadbury Bournvita ‘Forced Packs’ | 3 | Mondelez India | Cadbury Bournvita | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| Digital & Social | Watson’s Rahsia Gaya Raya | 1 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Jing Jie Chang Wong Chui San |
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| Consumer & Business Services | Stump Cam | 2 | Coca-Cola India Pvt. Ltd. | Thums UP | Ogilvy India | Sukesh Nayak Ritu Sharda |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | People, Purpose and Progress | 3 | RHB Banking Group | RHB Bank | FCB SHOUT | Anwar Amin Wang Ie Tjer |
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| 4.00pm | END OF DAY ONE | ||||||
| DAY TWO (15 JULY 2023) | |||||||
| CATEGORY | TIME | CAMPAIGN | HALL | ADVERTISER | BRAND | AGENCY | PRESENTERS |
| Non-Food FMCG | 9.00am – 12.00pm | TENA promotes active ageing with TENA heroes and a unique TENAcity band! | 1 | Vinda | TENA | Ampersand Advisory | |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Save The Drama With Pepsi | 2 | Etika | Pepsi | FCB SHOUT | Wang Ie Tjer Michelle Ng |
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| Digital & Social | Dove – The Beauty Report Card #StopTheBeautyTest | 3 | Hindustan Unilever | Dove | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | TENA promotes active ageing with TENA heroes and a unique TENAcity band! | 1 | Ampersand Advisory | ||||
| Non-Food FMCG | Dove – The Beauty Report Card #StopTheBeautyTest | 2 | Hindustan Unilever | Dove | Ogilvy India | Kainaz Karmakar Harshad Rajadhyaksha |
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| Marketing Innovation | Save The Drama With Pepsi | 3 | Etika | Pepsi | FCB SHOUT | Wang Ie Tjer Michelle Ng |
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| Food & Beverage | Save The Drama With Pepsi | 1 | Etika | Pepsi | FCB SHOUT | Wang Ie Tjer Michelle Ng |
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| Marketing Innovation | TENA promotes active ageing with TENA heroes and a unique TENAcity band! | 2 | Ampersand Advisory | ||||
| Food & Beverage | Cadbury Celebrations #ShopsForShopless | 3 | Mondelez | Cadbury Celebrations | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Non-Food FMCG | Watson’s Rahsia Gaya Raya | 1 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Jia Ying Chew Wong Chui San |
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| Food & Beverage | Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! | 2 | Etika | Wonda, Lipton | Ampersand Advisory | ||
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Cadbury Celebrations #ShopsForShopless | 3 | Mondelez | Cadbury Celebrations | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Customer Experience | Cadbury Celebrations #ShopsForShopless | 2 | Mondelez | Cadbury Celebrations | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Customer Experience | Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! | 3 | Etika | Wonda Extra Presso, Lipton Tea | Ampersand Advisory | ||
| Consumer Durables | New Meanings of Gold | 1 | World Gold Council | World Gold Council | McCann Worldgroup New Delhi. | Nidhi Sinha Devikrupa Chouta |
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| Digital & Social | Cadbury Celebrations #ShopsForShopless | 2 | Mondelez | Cadbury Celebrations | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Digital & Social | Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! | 3 | Etika | Wonda Extra Presso, Lipton Tea | Ampersand Advisory | ||
| AdTech/MarTech | Cadbury Celebrations #ShopsForShopless | 1 | Mondelez | Cadbury Celebrations | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Marketing Innovation | Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! | 2 | Etika | Wonda Extra Presso, Lipton Tea | Ampersand Advisory | ||
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Watson’s Rahsia Gaya Raya | 3 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | James Yap Wong Chui San |
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| Marketing Innovation | Cadbury Celebrations #ShopsForShopless | 1 | Mondelez | Cadbury Celebrations | Ogilvy India | Sukesh Nayak Kainaz Karmakar |
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| Consumer & Business Services | The 3Cs of Digitalisation | 2 | TIME dotCom Berhad | Time Enterprise Solutions | Borderless | Edward Ong Ken Leong |
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| Consumer & Business Services | In Love We Trust 2 | 3 | Sinyi Realty | Sinyi Realty | Dentsu Creative Taiwan | Alice Chou Ryan Liao |
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| Consumer Durables | Go Live Freely | 1 | Godrej Locks | Godrej Locks | Whyness Communication PVT. LTD | Ravi Deshpande Ranjit Sasidharan |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Stump Cam | 2 | Coca-Cola India Pvt. Ltd. | Thums UP | Ogilvy India | Sukesh Nayak Ritu Sharda |
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| Non-Food FMCG | Attack Laundry Bag – Laundromat Soulmate | 3 | Kao Industrial (Thailand) | Attack | Dentsu Creative Thailand | Krissda Kanittasoontorn Subun Khow |
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| Consumer & Business Services | Stories of Change | 1 | New Taipei City Government | New Taipei City Government | Dentsu Creative Taiwan | Alice Chou Ryan Liao |
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| Customer Experience | Stump Cam | 2 | Coca-Cola India Pvt. Ltd. | Thums UP | Ogilvy India | Sukesh Nayak Ritu Sharda |
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| Consumer & Business Services | TOY8 Screening | 3 | TOY EIGHT | TOY EIGHT | McCann Tokyo | Shun Matsuzaka Reika Kobayashi |
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| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Zero Pollution Zebra | 1 | BIOTEC / FOREST FRIENDS PROJECT | Zero Pollution Zebra | Dentsu Creative Thailand | Krissda Kanittasoontorn Subun Khow |
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| E-Commerce | Watson’s Rahsia Gaya Raya | 2 | Watson’s Personal Care Stores Sdn Bhd | Watsons Malaysia | Leo Burnett | Irene Kuan Wong Chui San |
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| Digital & Social | Stump Cam | 3 | Coca-Cola India Pvt. Ltd. | Thums UP | Ogilvy India | Sukesh Nayak Ritu Sharda |
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| Food & Beverage | First Spring | 1 | Budweiser Brewing Company APAC Limited | Hoegaarden | McCann Worldgroup China | Benson Pang Yinbo Ma |
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| Consumer Durables | Song for the Future | 2 | Banpu PLC | Banpu | Dentsu Creative Thailand | Anchalika Ketwattanachai Subun Khow |
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| Marketing Innovation | Stump Cam | 3 | Coca-Cola India Pvt. Ltd. | Thums UP | Ogilvy India | Sukesh Nayak Ritu Sharda |
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| 12.00pm | END OF DAY TWO | ||||||
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
