APPIES Asia Pacific 2022 Finalists Revealed

Campaign
The Confidant – Depression doesn’t discriminate
Client
Media Pvt. Ltd. Lokmat
Brand
Lokmat
Agency
Curry Nation Brand Conversations Pvt. Ltd.
Presenter
Nagessh Pannaswami
Director
Curry Nation Brand Conversations Pvt. Ltd.
Country
India
Campaign
Health Insurance for the Healthy
Client
ManipalCigna Health Insurance
Brand
ManipalCigna Health Insurance
Agency
McCann Worldgroup India
Presenter
Akhilesh Nath
Associate Vice President
McCannWorld Group
Country
India
Campaign
Resolving Millennials’ Dilemma Through Bunga’s Secret Garden
Client
Procter & Gamble
Brand
Herbal Essences
Agency
Astro Media Solutions Sdn Bhd
Presenter
Jessica Biscocho
Brand Director, Hair Care – Malaysia, Singapore, Vietnam
Procter & Gamble
Country
Malaysia
Campaign
Safe Space : Listen To Your Walls
Client
Nippon Paint Malaysia Sdn Bhd
Brand
Nippon Paint Malaysia
Agency
Astro Media Solutions Sdn Bhd
Presenter
Datin Wong Meng Lee
AGM of Marketing Nippon Paint Malaysia
Country
Malaysia
Campaign
Malaysia Pavilion “Energising Sustainability” Expo 2020 Dubai
Client
Malaysian Green Technology and Climate Change Corporation
Brand
Malaysia Pavilion at Expo 2020 Dubai
Agency
Edelman Public Relations Worldwide Sdn. Bhd.
Presenter
Michelle Lau Sook Yee
Project Leader, Malaysia Pavilion Director
The Malaysian Green Technology and Climate Change Corporation (MGTC)
Country
Malaysia
Campaign
ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling
Client
RHB Group
Brand
RHB Bank
Agency
FCB SHOUT
Presenter
Wang Ie Tjer
Head Of Creative
FCB SHOUT
Country
Malaysia
Campaign
PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most.
Client
RHB Group
Brand
RHB Bank
Agency
FCB SHOUT
Presenter
Shaun Tay Co-owner & Chief Executive Officer FCB SHOUT
Country
Malaysia
Campaign
OCEAN HARMONY – Bringing life back to the oceans, one card at a time.
Client
RHB Group
Brand
RHB Bank
Agency
FCB SHOUT
Presenter
Wang Ie Tjer
Head Of Creative
FCB SHOUT
Country
Malaysia
Campaign
ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling
Client
RHB Group
Brand
RHB Bank
Agency
FCB SHOUT
Presenter
Wang Ie Tjer
Head Of Creative
FCB SHOUT
Country
Malaysia
Campaign
Turn Up The Pink
Client
IHH Healthcare Malaysia
Brand
Gleneagles and Pantai Hospitals
Agency
IHH Healthcare Malaysia
Presenter
Kaladevi Ramasamy – Head, Marketing
Catherine Lim – Snr Manager, MarCom & PR
IHH Healthcare Malaysia
Country
Malaysia
Campaign
Go Easy Digital Campaign
Client
IHH Healthcare Malaysia
Brand
Gleneagles Hospitals
Agency
IHH Healthcare Malaysia
Presenter
Kaladevi Ramasamy – Head, Marketing
Catherine Lim – Snr Manager, MarCom & PR
IHH Healthcare Malaysia
Country
Malaysia
Campaign
F&N Organises Mass Mamak Gathering – During Lockdown.
Client
F&N Beverages Marketing Sdn Bhd
Brand
RTD Teh Tarik
Agency
Invictus Blue Sdn Bhd
Presenter
Victoria Chu
General Manager
Invictus Blue Group
Country
Malaysia
Campaign
AIA Knows when you are sleeping, AIA knows when you are awake
Client
AIA Malaysia
Brand
AIA
Agency
Invictus Blue Sdn Bhd
Presenter
Alex Hooi
Head of Digital and Media Solutions
Invictus Blue Group
Country
Malaysia
Campaign
PETRONAS Converts Brand Platforms to Social Media Frontliners!
Client
PETRONAS
Brand
PETRONAS
Agency
Invictus Blue Sdn Bhd
Presenter
Mary Tang Sing Mey
Senior Planning Director
Invictus Blue Group
Country
Malaysia
Campaign
The PETRONAS Cinematic Experience: Seating Capacity – 27 Million Pax
Client
PETRONAS
Brand
PETRONAS
Agency
Invictus Blue Sdn Bhd
Presenter
Mary Tang Sing Mey
Senior Planning Director
Invictus Blue Group
Country
Malaysia
Campaign
MeReka Merdeka by Celcom
Client
Celcom Axiata
Brand
Celcom
Agency
M&C Saatchi (M) Sdn Bhd
Presenter
John Vernon Lai
Planning Director
M&C Saatchi (M) Sdn Bhd
Country
Malaysia
Campaign
Education Marketing During a Pandemic
Client
Melbourne Polytechnic
Brand
Melbourne Polytechnic
Agency
Momentro
Presenter
Saliya Withana
CEO
Momentro
Country
Malaysia
Campaign
Digi Kaamatan 2021 – Tiga Kali Satu Hari
Client
Digi
Brand
Digi
Agency
OOGA X Sdn Bhd
Presenter
Lester Miol
General Manager, Kupikupifm
OOGA X Sdn Bhd
Country
Malaysia
Campaign
Love Life, Love Food, Love to Share
Client
JUMBO GROUP OF RESTAURANTS
Brand
Love, Afare
Agency
AD.WRIGHT COMMUNICATIONS PTE LTD
Presenter
Nafe Tong
Creative Partner
AD.WRIGHT COMMUNICATIONS PTE LTD
Country
Singapore
Campaign
De’Longhi Perfetto Campaign
Client
Kenwood Appliances (S) Pte Ltd
Brand
De’Longhi
Agency
AD.WRIGHT COMMUNICATIONS PTE LTD
Presenter
Jas Seow
Partner Ad.WRIGHT COMMUNICATIONS PTE LTD
Country
Singapore
Campaign
GrabAds X McDonald’s Indonesia Mini Cuts Spicy Chicken
Client
McDonald’s
Brand
McDonald’s
Agency
GrabAds
Presenter
Ken Mandel
Regional Head of GrabAds & Brand Insights
GrabAds
Country
Singapore
Campaign
GrabAds X Pomelo
Client
Pomelo
Brand
Pomelo
Agency
GrabAds
Presenter
Ken Mandel
Regional Head of GrabAds & Brand Insights
GrabAds
Country
Singapore
Campaign
“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab
Client
Panasonic
Brand
nanoe X
Agency
HAKUHODO
Presenter
Shoichi Fukui
R&D Director
HAKUHODO
Country
Singapore
Campaign
Rebrand
Client
Telkomsel
Brand
Telkomsel
Agency
VCCP
Craig Mapleston
CEO
VCCP
Country
Singapore
Campaign
TOKYO GINZA STREET LANDS IN MALAYSIA: AN ESCAPIST FANTASY WITH 7 LEVELS OF VR BECOMES A GLOBAL FIRST
Client
SHISEIDO MALAYSIA
Brand
SHISEIDO
Agency
AMPERSAND ADVISORY
Presenter
JANICE KIEW – HEAD OF CREATIVE SERVICES
MIRA MUHAMED – SENIOR STRATEGIST
Country
Malaysia

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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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