The 10th Dragons of Malaysia Marketing Communications Recognition Programme is in its final stages.
The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Bronze, Silver or Gold, Dragons of Malaysia Trophies.
The Dragons of Malaysia: The 2022 Finalists
Amadeus Malaysia | Mindshare Group Malaysia |
AstraZeneca | Mission Foods Malaysia |
Astro Media Solutions Malaysia | Naga DDB Tribal Malaysia |
Atlas Vending Malaysia | Noir by Entropia Malaysia |
Ayam Brand Malaysia | Orion Digital Malaysia |
Carsome | Pepsi Malaysia |
Cheil Malaysia | PERKESO |
Digi Telecommunications Malaysia | RHB Bank Malaysia |
Digital People Malaysia | Rohto-Mentholatum Malaysia |
Dom Perignon (Moet Hennessy) | Royal Caribbean Cruises |
Domino’s Malaysia | Sabella Malaysia |
DreamsKingdoms Malaysia | Samsung Malaysia Electronics |
DuitNow | Shell Malaysia |
Edelman Malaysia | Sime Darby Oils Malaysia |
Etika Malaysia | Sime Darby Property Malaysia |
Etiqa Insurance & Takaful Malaysia | Smecta |
FCB SHOUT Malaysia | Sooka |
Foodpanda Malaysia | Truth Communications Malaysia |
Genting Malaysia | Unilever Malaysia |
GO Communications Malaysia | Unilever Malaysia. Magnum |
Intel Malaysia | VMLY&R Commerce Malaysia |
Lego Malaysia | Zeno Malaysia |
Maxis |
The 22nd Dragons of Asia Marketing Communications Recognition Programme is in its final stages.
The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Bronze, Silver, Gold, Blue or Red, Dragons of Asia Trophies.
The Dragons of Asia: The 2022 Finalists
AB InBev India | Hindustan Unilever India | Royal Caribbean Cruises |
AstraZeneca | Honda Atlas Cars Pakistan | Ruder Finn China |
Astro Media Solutions Malaysia | Impact Communications India | Samsung Malaysia Electronics |
Atlas Vending Malaysia | Inmobi, Havas Riverorchid & Moblaze Vietnam | Sanofi India |
Ayam Brand Malaysia | Intel Malaysia | Seylan Bank Sri Lanka |
BE DDB Pakistan | Interactive Avenues India | Shanghai Thunder Public Relations Consulting China |
Berakar Komunikasi Indonesia | Jack Morton Worldwide Singapore | Sime Darby Oils Malaysia |
BigCity Promotions India | Johnnie Walker China | Softlogic Invest Sri Lanka |
Boutique Agency Network & Third Shift Media Sri Lanka | L’Oreal Pakistan | Softlogic Life Insurance Sri Lanka |
Brainchild Communications Pakistan | L’Oreal Thailand | Sooka |
Cheil Malaysia | Lego Malaysia | Subway Systems |
Click (VMLY&R Vietnam) | Loops Digital Sri Lanka | Tao Ti |
DDB Group Hong Kong | Lowe Lintas India & White Rivers Media India | Tencent China |
Digi Telecommunications Malaysia | McDonald’s Hong Kong | The Brand Brewery India |
Digital People Malaysia | Mediacom India | The Coca Cola Company Indonesia |
Digitz Digitas Pakistan | Mindshare Group Malaysia | Third Shift Media Sri Lanka |
Dom Perignon (Moet Hennessy) | Moet Hennessy Diageo China | This Life Cambodia |
Domino’s Malaysia | Mondelez International Pakistan | Triad Sri Lanka |
DreamsKingdoms Malaysia | MullenLowe Sri Lanka | Tribes Communications India |
DuitNow | MullenLoweMishra Vietnam | UBL Urooj Account |
Edelman Malaysia | Nesterra India | Unilever Cambodia |
Etika Malaysia | Nestlé Pakistan | Unilever India |
Evolve Brands India | Nestlé Vietnam | Unilever India. Lifebuoy |
FCB SHOUT Malaysia | Noir by Entropia Malaysia | Unilever Pakistan |
George P. Johnson Experience Marketing China | Omnicom Media Group Hong Kong | Unilever Singapore |
GO Communications Malaysia | OnePlus Technology India | VMLY&R Commerce India |
Golden Circle Pakistan | Orion Digital Malaysia | VMLY&R Commerce Malaysia |
Grab Indonesia | Pepsi Malaysia | Volkswagen India |
Grey Pakistan | Piaggio Vietnam | Volvo Korea |
Grey Seoul. Korea | Procter & Gamble India | Wavemaker Thailand |
Hero Motocorp India | Publicis Media Pakistan | WePay Sri Lanka |
Hershey India | RHB Bank Malaysia | Zeno Malaysia |
Winners of the 2022 Dragons of Asia and the Dragons of Malaysia Programmes will be revealed at the combined Award Ceremony at the Eastin Hotel, Kuala Lumpur Malaysia, on the evening of October 14, on the Dragons of Asia entry site dragonsofasia.org and by eMail.
Black Dragons Certificates, awarded to entries whose scores were just below the Bronze Dragon trophy threshold, will also be revealed on October 14.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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