Dragons of Asia 2024 Finalists

These entrants & the brands represented, are Winners of Gold, Silver or Bronze Dragons, across all Categories in this year’s Dragons of Asia, Marketing Communications Recognition Programme

Winners of the 2024 Dragons of Asia will be revealed on October 18 at the Awards Event in Kuala Lumpur and on: dragonsofasia.org In addition, Black Dragons Certificates, awarded to entries whose scores were just below the Bronze Dragon threshold, will also be revealed on October 18 on: dragonsofasia.org

Adcom Leo Burnett Pakistan

adidas Singapore

Allianz Malaysia

amc asia! Singapore

Ampersand Advisory Malaysia

Arienti Sri Lanka

Asset Radio Broadcasting Sri Lanka

Astro Media Solutions Malaysia

Ayam Brand Malaysia

BI Worldwide India

BigCity Promotions India

Britannia Industries India

Bulls Eye DDB Pakistan

Cargills Restaurants Sri Lanka

Colgate-Palmolive Thailand

Dawlance Pakistan

DDB Group Philippines

Digital People Malaysia

Digitz Digitas Pakistan

Domino’s India

easypaisa Pakistan

Etika Malaysia

Garnier Thailand

George P. Johnson Experience China

GO Communications Malaysia

Golden Circle Pakistan

Google China

Guinness Malaysia

Havas Group Vietnam

Havas Play Indiaadidas Singapore

HDBank Vietnam

Honda Atlas Cars Pakistan

Honda Atlas Cars Pakistan

Hong Leong Bank Malaysia

IHH Healthcare Malaysia

Impact Communications India

Jang Media Group Pakistan

JUNO Malaysia

Kenny Rogers Roasters Philippines

Kingdom Digital Malaysia

KKBOX Taiwan

Lipton Teas and Infusions Ceylon

M&C Saatchi Malaysia

Magic Mango Sri Lanka

McDonald’s India

MCIX Group Myanmar

Mediavest (Brainchild

Communications Pakistan)

Mindshare Sri Lanka

MullenLowe Sri Lanka

Myanmra Apex Bank

National Foods Pakistan

Nestlé Pakistan

Ogilvy Sri Lanka

OMD India

Omnicom Media Group, InMobi &

Moblaze Vietnam

Orion Digital Malaysia

Philippines Department of Health

Phu Nhuan Jewelry Joint Stock

Company Vietnam

Perfetti van Melle India

PHD Hong Kong

PrintXcel Group Sri Lanka

Publicis Media Pakistan

Reckitt Benckiser Malaysia

RHB Bank Malaysia

Samung Electronics Pakistan

Sanofi Vietnam

Shell Pakistan

SHIFT Integrated Sri Lanka

Softlogic Life Insurance Sri Lanka

Star Media Group Malaysia

Starcom Worldwide Pakistan

Swiggy Instamart India

Synite Digital Pakistan

Tapal Pakistan

TATA Steel India

Team Reactivate Pakistan

Tesla Malaysia

The Hong Kong Jockey Club

The SHOUT Group Malaysia

Third Shift Media, Sri Lanka & Shift Solutions Sri Lanka

Tourism Australia

Tribes Communication India

Unilever Pakistan

Unilever Sri Lanka

Viral Edge Pakistan

Wavemaker Thailand


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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