APPIES Malaysia 2022 Finalists Revealed (1 of 3)

appies 2022 malaysia finalists

Today marks that awesome day as we are revealing a third of the Finalists for APPIES Malaysia 2022 festival.

And the finalists are… *drumroll*

Campaign: ToppenMemangTebrauek
Client/Brand: Ikano Handel Sdn Bhd / Toppen Shopping Centre
Agency: Your Maker
Presenters: Nicole Tong, Marketing Manager
Shune, Creative Lead
Campaign: “Nak Raya Senang?”
Dapatkan inspirasi IDEAfitri
Client/Brand: Telekom Malaysia / Telekom Malaysia
Agency: Universal McCann
Presenter: Jennifer Yean, Vice President
Campaign: “unifi your world” (UYW): Converging The Best Content & Device Offering
Client/Brand: Telekom Malaysia / unifi
Agency: Universal McCann
Presenter: Jonathan Chee, Business Director
Campaign: AEON x Tupperware Exclusive Loyalty Programme
Client/Brand: AEON CO. (M) Bhd / Tupperware
Agency: Promo Partners Sdn Bhd
Presenter: Khalid Gibran, Director
Campaign: Aiken Prebiotic Most Wanted Moisturiser on Social Media
Client/Brand: Wipro Unza (Malaysia) Sdn. Bhd. / Aiken
Agency: ensemble worldwide
Presenter: Chan Su Ling, General Manager, Strategy & Planning
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on
Malaysian resilience with the power of storytelling
Client/Brand: RHB Group / RHB Bank
Agency: FCB SHOUT
Presenter: Wang Ie Tjer, Head Of Creative
Campaign: Apple Care Pack
Client/Brand: ShareInvestor Malaysia / ShareInvestor Malaysia
Agency: ShareInvestor Malaysia
Presenter: Danny Ng, Marketing Communications Manager
Campaign: Astro Originals Series Dukun Diva
Client/Brand: Astro Shaw Sdn Bhd / Astro Originals
Agency: Astro Shaw Sdn Bhd
Presenter: Azzila Nordin, Associate, Content Strategist & Film Distribution
Campaign: ATLAS Dispenses Delight this Ramadan & Raya
Client/Brand: ATLAS Vending / ATLAS Vending
Agency: ATLAS Vending
Presenters: Chin Yien Yien, Senior Channel Branding Manager
Kalithasan Sothinathan, Senior Manager of Partnerships,
Sustainability & Ancillary Business
Campaign: ATLAS Launches First Braille-enabled Vending Machine
Client/Brand: ATLAS Vending / ATLAS Vending
Agency: ATLAS Vending
Presenters: Chin Yien Yien, Senior Channel Branding Manager
Kalithasan Sothinathan, Senior Manager of Partnerships,
Sustainability & Ancillary Business
Campaign: ATLAS Revolutionizes Product Sampling
in Malaysia via Automation & IOT
Client/Brand: ATLAS Vending / ATLAS Vending
Agency: ATLAS Vending
Presenters: Chin Yien Yien, Senior Channel Branding Manager
Kalithasan Sothinathan, Senior Manager of Partnerships,
Sustainability & Ancillary Business
Campaign: ATLAS Sapot SME This Malaysia Day
Client/Brand: ATLAS Vending / ATLAS Vending
Agency: ATLAS Vending
Presenters: Chin Yien Yien, Senior Channel Branding Manager
Kalithasan Sothinathan, Senior Manager of Partnerships,
Sustainability & Ancillary Business
Campaign: Bepanthen #MUMSPROTECTINGBUMS
Client/Brand: Bayer (M) Sdn Bhd / Bepanthen Malaysia
Agency: Fishermen Integrated
Presenter: Sim Yuet Chi, Mabel, Senior Account Executive
Campaign: Berhari-hari Bertenaga Bersama Berocca
#BeroccaBERChallenge
Client/Brand: Bayer (M) Sdn Bhd / Berocca Malaysia
Agency: Fishermen Integrated
Presenter: Tiffanny Cheah, Social Team Lead
Campaign: Beyond Sugar
Client/Brand: AstraZeneca Pharmaceuticals / Forxiga
Agency: Zeno Malaysia
Presenter: Amanda Leong, Managing Director
Campaign: Empowering Frontliners & Sprinting Sales
Client/Brand: Petronas Malaysia / Sprinta
Agency: InvictusBlue
Presenter: Alex Hooi, General Manager
Campaign: Etiqa CNY – How do you get from C- to A+?
Client/Brand: Etiqa Insurance & Takaful / Etiqa
Agency: Etiqa Insurance & Takaful
Presenter: Chris Eng Poh Yoon, Chief Strategy Officer
Campaign: Experience a billboard come to life with DuitNow
Client/Brand: PayNet / DuitNow
Agency: DreamsKingdoms
Presenter: Yens Yenkai, Behavioural & Brand Strategist
Campaign: F&N Turns A Problem Into A Nationwide Dance Party!
Client/Brand: F&N Malaysia / RTD Teh Tarik
Agency: InvictusBlue
Presenter: Alex Hooi, General Manager
Campaign: Fan10stic
Client/Brand: AIA Bhd / AIA
Agency: AIA Bhd
Presenter: Stephanie Caunter, Director, Customer Strategy & Marketing
Campaign: Farm Fresh Celebrates Dairy Devotions
Client/Brand: Farm Fresh Berhad / Farm Fresh
Agency: Seed Integrated Malaysia Sdn Bhd
Presenter: Erwin Goh, General Manager
Campaign: Febreze Broke Sales Records By Gamifying
A Content Narrative To Maximise Reach

Client/Brand: Procter & Gamble (M) Sdn Bhd / Febreze
Agency: Astro Media Solutions
Presenter: Bao Hweiting (Karen), Creative Strategist, Executive
Campaign: First-ever Insurance Marketing via Vending Machine
Client/Brand: ATLAS Vending / ATLAS Vending
Agency: ATLAS Vending
Presenters: Chin Yien Yien, Senior Channel Branding Manager
Kalithasan Sothinathan, Senior Manager of Partnerships,
Sustainability & Ancillary Business
Campaign: Food Delivery Apps Got Hacked by
a Burger King ‘Glitch’!
Client/Brand: Burger King / Burger King
Agency: InvictusBlue
Presenter: Alex Hooi, General Manager
Campaign: Gaya Raya Luar Biasa
Client/Brand: Watson’s Personal Care Stores Sdn Bhd / Watsons
Agency: Leo Burnett
Presenter: Wong Chui San, Marketing Communications
& Public Relations, Acting Senior Manager

Stay tuned for the second leg of announcements…

The APPIES Malaysia Conference 2022 is set for the main stage on July 13th and 14th at the Eastin Hotel.

It also goes without saying that this conference provides attendees with the unique opportunity of networking with the top CMO’s of Malaysia, as well as the region.

Price per attendee for this 2 day festival is RM 2,800, and is HRDF-claimable. For 5 pax and above, seats are priced at RM 2,500 per attendee. Contact Ruby for group bookings at [email protected]

RESERVE YOUR SEATS BEFORE THEY RUN OUT!


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