Campaign Global Agency of the Year Awards 2022: winners revealed

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UK shops and individuals emerged victorious in several categories at the Campaign Global Agency of the Year Awards 2022, announced today (17 May).

New Zealand’s Special scooped the headline Creative Agency of the Year prize, beating hot competition from two Australian shops; Thinkerbell and Howatson+Company.

The UK’s Pablo was triumphant as Creative Independent Agency, having fought off New Zealand’s Special for this indie agency award, while Amplify took bronze.

WPP’s Wunderman Thompson scooped three awards: Integrated Agency Global Network and Corporate Communications/Marketing Team of the Year, while Agency Leader was awarded to Mel Edwards, the agency’s global chief executive officer.

Media Planning Leader was awarded to Emma Withington, managing partner, head of planning, Manning Gottlieb OMD, UK, earning this title for a second consecutive year.

Further individual accolades went to Kit Altin, The Gate London’s chief strategy officer for Strategic Planning Leader, İlkay Gürpınar, TBWA\Instabul’s chief creative officer for Creative Leader, and Philip Heimann, Ogilvy New York’s global chief growth & marketing officer, who was named Agency Growth Leader.

Ogilvy also scooped Creative Agency Global Network, beating TBWA\Worldwide and VMLY&R to the title.

Australia’s Initiative walked off with the Media Agency of the Year, while Media Global Network was won by UM Worldwide.

“This global win is proof of UM’s preeminence in the future of media, as the team worldwide and locally have strived to foray into future frontiers across data, science and tech, helping our clients remain Futureproof. This win, however belongs to our people, whose constant openness and curiosity helps drive the growth of our client businesses.

We look forward to building more great things with our Futureproof culture in mind to provide a collision of commerce and communities and kick-start brand conversations.”
Audrey Chong, Chief Executive Officer, Universal McCann

Amplify claimed both Brand Experience Agency – having pipped US experiential giants First, Jack Morton Worldwide, and Momentum Worldwide to the post – and Independent Brand Experience Agency, having beaten the UK’s Imagination.

New Business Development Team/Person of the Year went to the UK’s PHD Worldwide, while Talent Management Person/Team of the Year was claimed by IdeasXMachina Philippines, part of the Hakuhodo Group.

Campaign awarded The Philippines’ TBWA\ Santiago Mangada Puno Integrated Marketing Agency of the Year, which had fought off the UK’s The&Partnership and VCCP for the title.

Oliver’s U-Studio (for Unilever) celebrates its third consecutive year as the gold winner for Campaign’s In-House Agency, while Oliver also took the prize for Customer Engagement Agency.

Gideon Spanier, UK editor-in-chief at Campaign, said: “Campaign‘s global Agency of the Year Awards shine a light on the most creative and commercially successful agencies around the world – regardless of size – and the talented individuals working within them.

“Winners are chosen by a select group of marketers, the people in a position to hire shops and authorise budgets.

“It’s truly a triumph to win one of these awards, which celebrate industry-leading business and executives working across four continents, from established names to the new generation of businesses and talent.”

Now in their fourth year, the global awards are judged by a panel of global and regional chief marketing officers, chaired by Unilever’s Aline Santos, with the process audited by PwC.

For 2022, the awards are sponsored by R3, agency performance and marketing effectiveness trackers.

The full shortlist can be viewed here.

This article was first published on Campaign UK

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