Posted on by Nathalie Tay
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Chariot Agency and Pulse AMC appointed as Tenaga Nasional’s main advertising and media agency
08 Aug
Tenaga Nasional Berhad, Malaysia’s largest energy provider, will partner Chariot Agency, an affiliate of Naga DDB Sdn Bhd, as its main advertising agency and Pulse AMC as its media agency.
This strategic partnership represents a significant step forward in Tenaga Nasional Berhad’s mission to enhance brand presence and customer engagement through innovative and impactful advertising.
Adrian Cheah, Managing Director and Co-founder of Chariot said, “We are honoured to be chosen as Tenaga Nasional’s lead advertising agency. Our team is excited to bring our creative energy and strategic expertise to this collaboration. We look forward to creating powerful campaigns that resonate with Tenaga Nasional Berhad’s audience and contribute to the company’s ongoing success.”
Chariot, renowned for its creative prowess and strategic approach, was selected after a comprehensive pitch process that evaluated several top-tier agencies. Alongside Chariot, Pulse AMC will take on media planning and buying.
The decision to partner with Chariot and Pulse AMC underscores Tenaga Nasional’s commitment to pushing the boundaries of advertising and embracing a fresh outlook for forward-thinking ideas. Vivian Tah, CEO and Founder of Pulse AMC, stated, “We are thrilled about this partnership. With our expertise in media planning and buying, we are committed to ensuring that Tenaga Nasional’s messages reach the right audiences effectively. By optimising media strategies and combining them with Chariot’s creative approach, we aim to enhance brand visibility and engagement. We are eager to play a pivotal role in this dynamic collaboration.”
Tenaga Nasional has been a leader in Malaysia’s energy sector, consistently providing reliable and sustainable energy solutions to millions of customers.
With the creative and strategic support of Chariot, along with Pulse AMC’s expertise in media planning and buying, Tenaga Nasional aims to further strengthen its brand identity.
This partnership will enhance Tenaga Nasional’s communication efforts as it pushes forward with the energy transition and aspires to achieve Net Zero by 2050.
*Chariot Agency, established in 2021, is affiliated with Naga DDB Tribal, and both agencies are owned by the Foetus Group.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
