APPIES Malaysia 2022 Finalists Revealed (2 of 3)

appies 2022 malaysia finalists

We’re hereby announcing the Finalists for APPIES Malaysia, part 2 of 3. In case you missed the first part of the announcement, click here to check them out.

And the finalists are… *slightly more aggressive drumroll*

Campaign: Gig Your Way Back To Freedom
Client / Brand: Gigple Digital Sdn Bhd / Gigple
Agency: Gigple Digital Sdn Bhd
Presenter: Keith Miranda, Founder
Campaign: GOLDEN WISDOM – Turning traditional
culture into modern art-vertisements
Client / Brand: RHB Group / RHB Bank
Agency: FCB SHOUT
Presenter: Wang Ie Tjer, Head Of Creative
Campaign: GRAB CNY Huatever 2021-2022
Client / Brand: GRAB / GRAB
Agency: Fishermen Integrated
Presenter: Sim Yuet Chi, Mabel, Senior Account Executive
Campaign: GRAB RAYA 2021 – Bukan Sekadar Pesanan
Client / Brand: GRAB Malaysia / GRAB Malaysia
Agency: Fishermen Integrated
Presenter: Tan Lih Wern, Account Manager
Campaign: Happiness to Homes
Client / Brand: IPC Shopping Centre / IPC Shopping Centre
Agency: Ikano Corporation Sdn Bhd
Presenter: Mark Tan, Deputy General Manager
Campaign: Happy Duo Duo Campaign
Client / Brand: UEM Sunrise Berhad / UEM Sunrise Berhad
Agency: UEM Sunrise Berhad
Presenter: Lim Poh Ling, Head of Group Marketing
Campaign: How Pepsi Triggered A Blackout On
Screens To Connect People During Mealtimes
Client / Brand: Concentrate Manufacturing Singapore Pte Ltd / Pepsi
Agency: Noir by Entropia (part of Accenture Song)
Presenter: Elaine Yong, Brand Manager
Campaign: How Time’s Kabel Besar Disrupted A Sea Of Sameness
Client / Brand: TIME DOTCOM Sdn Bhd / TIME Internet
Agency: Fishermen Integrated
Presenter: Loo See Mun, Head of Communications
Campaign: I-Tanggang: Mother Of All Lies
Client / Brand: Astro Shaw Sdn. Bhd. / Astro Originals
Agency: Astro Shaw Sdn Bhd
Presenter: Faizal Fauzi, Senior Associate, Strategy & Film Integration
Campaign: KEBAYA & VULVA – Symbols of Empowering Womanhood
Client / Brand: Vinda Malaysia / Libresse
Agency: InvictusBlue
Presenter: Alex Hooi, General Manager
Campaign: KFC – Finger “Clickin’” Good with MLBB
Client / Brand: QSR Stores Sdn Bhd / KFC
Agency: Universal McCann
Presenter: TBD
Campaign: KFC gets Malaysians hungry before they even know it
Client / Brand: QSR Stores Sdn Bhd / KFC
Agency: Universal McCann
Presenter: TBD
Campaign: Lazada’s Most Shoppable Ad
Client / Brand: Lazada Malaysia / Lazada
Agency: ensemble worldwide
Presenter: Didi Pirinyuang, Executive Creative Director
Campaign: Leveraging the Power of Personalization
for a Unique Customer Experience
Client / Brand: Flower Chimp / Flower Chimp
Agency: Netcore Cloud
Presenter: Amol Kale, Head of Marketing
Campaign: Listerine Starts a Mouth Swishing
New Year with #SwishHealthyDance
Client / Brand: Johnson & Johnson Malaysia Sdn Bhd / Listerine
Agency: ensemble worldwide
Presenters: Andy Ng, Group Brand Director
Andy Poon, Creative Group Head
Campaign: Maxis Business Fast Tracks SMEs into Digitalisation
Client / Brand: Maxis / Maxis Business
Agency: Astro Media Solutions
Presenter: Lee Sze Ching, Creative Solutions Strategist
Campaign: McDonald’s Entertains Malaysians With Virtual
Rock Concert For McD’s Rockin’ BBQ Burger Launch
Client / Brand: Gerbang Alaf Restaurants Sdn Bhd / McDonald’s Malaysia
Agency: Astro Media Solutions
Presenter: Azman Mohammad, Marketing Director, McDonald’s Malaysia
Campaign: MYDIN Goes Trendin’
Client / Brand: MYDIN Mohamed Holdings / MYDIN
Agency: MYDIN Mohamed Holdings Berhad
Presenter: Mohd Azwan Bin Ahimmat, Director Of Marketing & Brand Communications
Campaign: Nando’s Juiciest Secret
Client / Brand: Nando’s Malaysia / Nando’s
Agency: Fishermen Integrated
Presenter: Lionel Loke Chun Mun, Social Media Specialist
Campaign: Nicorette #SamaSamaStop
Client / Brand: Johnson & Johnson / Nicorette
Agency: DreamsKingdoms
Presenter: Yens Yenkai, Behavioural & Brand Strategist
Campaign: OPPO Reno 7
Client / Brand: Jie Business Sdn Bhd / OPPO
Agency: ensemble worldwide
Presenter: Norman Tang, Creative Director
Campaign: Original KFC Moments
Client / Brand: QSR Stores Sdn. Bhd. / KFC
Agency: Entropia (a part of Accenture Song)
Presenter: Albert Tang, Brand & Comm Strategy Manager
Sharon Choe, Assistant Manager, KFC Malaysia, QSR Store Sdn Bhd
Campaign: Passport to Shop
Client / Brand: IPC Shopping Centre / IPC Shopping Centre
Agency: Ikano Corporation Sdn Bhd
Presenter: Mark Tan, Deputy General Manager
Campaign: Pizza Hut Pull Dip Dip Pop
Client / Brand: Pizza Hut Malaysia / Pizza Hut
Agency: ensemble worldwide
Presenter: Didi Pirinyuang, Executive Creative Director
Campaign: PROJECT OPEN – From SRF to #JOMSAPOT,
RHB delivered Aid to Malaysian SMES when they needed it most.

Client / Brand: RHB Group / RHB Bank
Agency: FCB SHOUT
Presenter: Shaun Tay, Co-owner & Chief Executive Officer

Stay tuned for the third and final announcement of this year’s finalists.

The stage is set for The APPIES Malaysia Conference 2022 on July 13th and 14th at the Eastin Hotel.

It also goes without saying that this conference provides attendees with the unique opportunity of networking with the top CMO’s of Malaysia, as well as the region.

Price per attendee for this 2 day festival is RM 2,800, and is HRDF-claimable. For 5 pax and above, seats are priced at RM 2,500 per attendee. Contact Ruby for group bookings at [email protected]

RESERVE YOUR SEATS BEFORE THEY RUN OUT!


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