Listen to this articleThis week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia 2022 Marketing Campaign Awards by sharing the campaign stories.
Fishermen Integrated received Silver in two different categories this year, in doing so becoming the only agency with the most Silver wins in Malaysia. Two of them were for Bayer (M) Sdn Bhd and Pizza Hut Malaysia.
Fishermen Integrated amused the lineup of judges with their intriguing campaigns that further led to their Silver awards.
The campaign for Bayer (M) Sdn Bhd titled “Berhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge” won a Silver trophy under the category Digital & Social.
Whereas, their campaign for Pizza Hut Malaysia titled “So Light So Tasty” won a Silver trophy, their second one in the Customer Experience category.
Berocca is an effervescent multivitamin packed with vitamin B complex that helped Muslims go through Ramadan when facing with lack of energy and tiredness.
Therefore, this campaign’s mission was to energise Muslims during Ramadan using the BER prefix that begins in the brand name which is also the prefix used for Malaysian action words e.g ‘lari’(run) to ‘Berlari’(running).
Pizza Hut recently introduced their new Hand-Crafted Pizza through a multi-sensorial experience – a crust that feels
airy, light, crispy with a unique sourdough texture.
Due to the pandemic, the audiences’ are facing cabin fever. This campaign aimed to pique their interest by using the USP of the product and spoof different travel related scenarios.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
