We are hereby releasing the final list of the Finalists for APPIES Malaysia 2022 festival. In case you missed the first two rounds of announcements, click here for the first one, and here for the second one.
And they are… *drumroll*
| Campaign: PRUCash Enrich Client / Brand: Prudential Malaysia / Prudential Agency: Naga DDB Tribal Presenter(s): TBD | |
| Campaign: RASA SAYANG RASA KUAT – Helping Malay Oat Lovers Navigate Ramadan With A Fresh Insight Client / Brand: PepsiCo Malaysia / Quaker Oats Agency: FCB SHOUT Presenter(s): Syahriza Badron – General Manager | |
| Campaign: Riceunion with ecoBrown’s Client / Brand: Serba Wangi Sdn. Bhd. / ecoBrown’s Agency: Digital Ads Malaysia Presenter(s): Michelle Chen – Content Strategist | |
| Campaign: Sadaqah Client / Brand: Taylor’s University Sdn Bhd / Taylor’s University & College Agency: Taylor’s University Sdn Bhd Presenter(s): Chooi Yew Vern – VP of Digital, Technology and Content | |
| Campaign: Safi Raya Kau Hijau Client / Brand: Wipro Unza (Malaysia) Sdn. Bhd. / Safi Agency: ensemble worldwide Presenter(s): Afi Ruslan – Senior Brand Executive Kazlina Kasim – Senior Product Manager | |
| Campaign: Safi Shayla Supa Supa Supa Client / Brand: Wipro Unza (Malaysia) Sdn. Bhd. / Safi Agency: ensemble worldwide Presenter(s): Zafera Amran – Brand Executive Audrey Lee Senior Product Executive | |
| Campaign: San Francisco Hand Crafted Pizza Client / Brand: Pizza Hut Malaysia / Pizza Hut Agency: Pizza Hut Malaysia Presenter(s): Chan Su Ling – General Manager, Strategy & Planning | |
| Campaign: Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed Client / Brand: AIA Malaysia / AIA Malaysia Agency: Invictus Blue Presenter(s): Alex Hooi – General Manager | |
| Campaign: Serasi Bersama Callie Client / Brand: Rentas Health Sdn Bhd / Callie Agency: Verso & Recto Presenter(s): Lim Siew Ching – Brand Manager | |
| Campaign: Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate food delivery performance Client / Brand: McDonald’s Malaysia / McDelivery Agency: OMD Malaysia Presenter(s): KP Ramalingam – Associate Director (Digital Performance) | |
| Campaign: So Light So Tasty Client / Brand: Pizza Hut Malaysia / Pizza Hut Malaysia Agency: Fishermen Integrated Presenter(s): Tan Lih Wern – Account Manager | |
| Campaign: The Accelerated Success of Maya Ara Client / Brand: Sime Darby Property / Maya Ara Residence Agency: Skribble Me Malaysia Sdn Bhd Presenter(s): Chan Leong Teng – Chief Executive Officer | |
| Campaign: The First Crosstalk Show In Malaysia Client / Brand: Mamee Double – Kilang Makanan Sdn Bhd / Mister Potato Agency: Initiative Presenter(s): Jeff Tan – Associate Director | |
| Campaign: The PETRONAS Cinematic Experience: Seating Capacity – 32 Million Pax Client / Brand: Petronas / Petronas Agency: Invictus Blue Presenter(s): Alex Hooi – General Manager | |
| Campaign: The Science Behind The Homebuyer Hunt Client / Brand: Sime Darby Property / Sime Darby Property Agency: Mindshare Group Presenter(s): Putri Hazirah – Associate Director, Planning | |
| Campaign: Think Tune Talk, Think Gaming Client / Brand: Tune Talk / Tune Talk Agency: Mindshare Group Presenter(s): Neal Pravin Joseph – Associate Director, Strategy | |
| Campaign: TIME Kabel Besar – When Precision Meets Planning Client / Brand: TT dotCOM Sdn Bhd / TIME dotCOM Agency: Entropia Presenter(s): Gerrard Tay – Integration, Manager (Media) | |
| Campaign: TNB presents: Hikmah Raya Aida Client / Brand: Tenaga Nasional (TNB) / Tenaga Nasional (TNB) Agency: Entropia – A part of Accenture Song Presenter(s): Tania Bong – Director, Integration (Brand) | |
| Campaign: TNB presents: Raikan Malaysia Kita Client / Brand: Tenaga Nasional (TNB) / Tenaga Nasional (TNB) Agency: Entropia – A part of Accenture Song Presenter(s): April Toh – Principal, Integration (Brand) | |
| Campaign: Tokenise Customer Attention By Rewarding Loyalty Client / Brand: BonusLink / BonusLink Agency: Netcore Cloud Presenter(s): Haikal Amir Hamzah- Senior Manager | |
| Campaign: Transforming How U-Mobile Personalises the Customer Experience Client / Brand: U-Mobile / U-Mobile Agency: GrowthOps Presenter(s): Joshua Lim – Experience Design Senior Manager | |
| Campaign: Turning Crisis into opportunity with KFC snack Client / Brand: QSR Brands / KFC Agency: Naga DDB Tribal Presenter(s): RZ Chew – Business Director | |
| Campaign: Using Tunnel’s Vision to enlighten the Tunnel Visions Client / Brand: Petronas / Petronas Agency: Invictus Blue Presenter(s): Alex Hooi – General Manager | |
| Campaign: Watsons Gaya Raya Luar Biasa Client / Brand: Watsons Malaysia / Watsons Agency: Entropia Malaysia Presenter(s): Keith Loo – Manager, Integration (Media) | |
| Campaign: Winning future homeowners in the new normal Client / Brand: Sime Darby Property / Sime Darby Property Agency: Initiative Media Presenter(s): Tua Xiang Qian – Business Director | |
| Campaign: Wonda Merdeka 2021 Client / Brand: Etika Holdings / Wonda Agency: Naga DDB Tribal Presenter(s): TBD | |
| Campaign: Year of the Tiger Beer 2022 Client / Brand: Heineken Malaysia Bhd / Tiger Beer Agency: Naga DDB Tribal Presenter(s): RZ Chew – Business Director | |
| Campaign: Axiata – Sanubari Aidilfitri Client / Brand: Axiata / Axiata Agency: Dentsu Malaysia Sdn Bhd Presenter(s): Azraai Azmi – Dentsu Malaysia – Associate Creative Director | |
| Campaign: Tokyo Ginza Street Lands in Malaysia: an Escapist Fantasy sells a premium product and becomes a global case study Client / Brand: Shiseido Malaysia / Shiseido Agency: Ampersand Advisory Presenter(s): Janice Kiew, Head of Creative Services Jessy Pang, Senior Brand (Account) Manager | |
| Campaign: Nando’s Grocery Gets Peri-Peri Spicy: Fast-forwarding Nando’s E-commerce 400% in face of adversity Client / Brand: Nando’s Malaysia / Nando’s Agency: Ampersand Advisory Presenter(s): Mandy Liew, Planning Director Mei Yun Chan, Media Manager | |
| Campaign: Selling a Loan Product Through E-commerce Drives Record-breaking Growth Client / Brand: Alliance Bank / Alliance Bank Agency: Ampersand Advisory Presenter(s): Mandy Chan, Head Of Performance Mei Xihn Lee, Senior Media Executive | |
| Campaign: How We Sold a Bank Loan Product and Drove Record Growth Client / Brand: Alliance Bank / Alliance Bank Agency: Ampersand Advisory Presenter(s): Mandy Chan, Head Of Performance Mei Xihn Lee, Senior Media Executive | |
| Campaign: Bringing a Goodday out of a Gloomy Situation Client / Brand: Etika Beverages Sdn Bhd / Goodday Milk Agency: Noir by Entropia Presenter(s): Lim Sin Hwa – Brand Manager | |
| Campaign: Pepsi Transforms an Ordinary Action to an Extraordinary Experience Client / Brand: Etika Beverages Sdn Bhd / Pepsi Agency: Noir by Entropia Presenter(s): Tan June Yin – Marketing Manager |
The APPIES Malaysia Conference 2022 is set for the main stage on July 13th and 14th at the Eastin Hotel.
It also goes without saying that this conference provides attendees with the unique opportunity of networking with the top CMO’s of Malaysia, as well as the region.
Price per attendee for this 2 day festival is RM 2,800, and is HRDF-claimable. For 5 pax and above, seats are priced at RM 2,500 per attendee. Contact Ruby for group bookings at [email protected]
RESERVE YOUR SEATS BEFORE THEY RUN OUT!
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
