APPIES Malaysia 2022 Finalists Revealed (3 of 3)

appies 2022 malaysia finalists

We are hereby releasing the final list of the Finalists for APPIES Malaysia 2022 festival. In case you missed the first two rounds of announcements, click here for the first one, and here for the second one.

And they are… *drumroll*

Campaign: PRUCash Enrich
Client / Brand: Prudential Malaysia / Prudential
Agency: Naga DDB Tribal
Presenter(s): TBD
Campaign: RASA SAYANG RASA KUAT – Helping Malay Oat Lovers
Navigate Ramadan With A Fresh Insight

Client / Brand: PepsiCo Malaysia / Quaker Oats
Agency: FCB SHOUT
Presenter(s): Syahriza Badron – General Manager
Campaign: Riceunion with ecoBrown’s
Client / Brand: Serba Wangi Sdn. Bhd. / ecoBrown’s
Agency: Digital Ads Malaysia
Presenter(s): Michelle Chen – Content Strategist
Campaign: Sadaqah
Client / Brand: Taylor’s University Sdn Bhd / Taylor’s University & College
Agency: Taylor’s University Sdn Bhd
Presenter(s): Chooi Yew Vern – VP of Digital, Technology and Content
Campaign: Safi Raya Kau Hijau
Client / Brand: Wipro Unza (Malaysia) Sdn. Bhd. / Safi
Agency: ensemble worldwide
Presenter(s): Afi Ruslan – Senior Brand Executive
Kazlina Kasim – Senior Product Manager
Campaign: Safi Shayla Supa Supa Supa
Client / Brand: Wipro Unza (Malaysia) Sdn. Bhd. / Safi
Agency: ensemble worldwide
Presenter(s): Zafera Amran – Brand Executive
Audrey Lee Senior Product Executive
Campaign: San Francisco Hand Crafted Pizza
Client / Brand: Pizza Hut Malaysia / Pizza Hut
Agency: Pizza Hut Malaysia
Presenter(s): Chan Su Ling – General Manager, Strategy & Planning
Campaign: Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed
Client / Brand: AIA Malaysia / AIA Malaysia
Agency: Invictus Blue
Presenter(s): Alex Hooi – General Manager
Campaign: Serasi Bersama Callie
Client / Brand: Rentas Health Sdn Bhd / Callie
Agency: Verso & Recto
Presenter(s): Lim Siew Ching – Brand Manager
Campaign: Smart Bid: Maximizing ROI-driven digital
channels and new media to accelerate food delivery performance
Client / Brand: McDonald’s Malaysia / McDelivery
Agency: OMD Malaysia
Presenter(s): KP Ramalingam – Associate Director (Digital Performance)
Campaign: So Light So Tasty
Client / Brand: Pizza Hut Malaysia / Pizza Hut Malaysia
Agency: Fishermen Integrated
Presenter(s): Tan Lih Wern – Account Manager
Campaign: The Accelerated Success of Maya Ara
Client / Brand: Sime Darby Property / Maya Ara Residence
Agency: Skribble Me Malaysia Sdn Bhd
Presenter(s): Chan Leong Teng – Chief Executive Officer
Campaign: The First Crosstalk Show In Malaysia
Client / Brand: Mamee Double – Kilang Makanan Sdn Bhd / Mister Potato
Agency: Initiative
Presenter(s): Jeff Tan – Associate Director
Campaign: The PETRONAS Cinematic Experience:
Seating Capacity – 32 Million Pax
Client / Brand: Petronas / Petronas
Agency: Invictus Blue
Presenter(s): Alex Hooi – General Manager
Campaign: The Science Behind The Homebuyer Hunt
Client / Brand: Sime Darby Property / Sime Darby Property
Agency: Mindshare Group
Presenter(s): Putri Hazirah – Associate Director, Planning
Campaign: Think Tune Talk, Think Gaming
Client / Brand: Tune Talk / Tune Talk
Agency: Mindshare Group
Presenter(s): Neal Pravin Joseph – Associate Director, Strategy
Campaign: TIME Kabel Besar – When Precision Meets Planning
Client / Brand: TT dotCOM Sdn Bhd / TIME dotCOM
Agency: Entropia
Presenter(s): Gerrard Tay – Integration, Manager (Media)
Campaign: TNB presents: Hikmah Raya Aida
Client / Brand: Tenaga Nasional (TNB) / Tenaga Nasional (TNB)
Agency: Entropia – A part of Accenture Song
Presenter(s): Tania Bong – Director, Integration (Brand)
Campaign: TNB presents: Raikan Malaysia Kita
Client / Brand: Tenaga Nasional (TNB) / Tenaga Nasional (TNB)
Agency: Entropia – A part of Accenture Song
Presenter(s): April Toh – Principal, Integration (Brand)
Campaign: Tokenise Customer Attention By Rewarding Loyalty
Client / Brand: BonusLink / BonusLink
Agency: Netcore Cloud
Presenter(s): Haikal Amir Hamzah- Senior Manager
Campaign: Transforming How U-Mobile Personalises the Customer Experience
Client / Brand: U-Mobile / U-Mobile
Agency: GrowthOps
Presenter(s): Joshua Lim – Experience Design Senior Manager
Campaign: Turning Crisis into opportunity with KFC snack
Client / Brand: QSR Brands / KFC
Agency: Naga DDB Tribal
Presenter(s): RZ Chew – Business Director
Campaign: Using Tunnel’s Vision to enlighten the Tunnel Visions
Client / Brand: Petronas / Petronas
Agency: Invictus Blue
Presenter(s): Alex Hooi – General Manager
Campaign: Watsons Gaya Raya Luar Biasa
Client / Brand: Watsons Malaysia / Watsons
Agency: Entropia Malaysia
Presenter(s): Keith Loo – Manager, Integration (Media)
Campaign: Winning future homeowners in the new normal
Client / Brand: Sime Darby Property / Sime Darby Property
Agency: Initiative Media
Presenter(s): Tua Xiang Qian – Business Director
Campaign: Wonda Merdeka 2021
Client / Brand: Etika Holdings / Wonda
Agency: Naga DDB Tribal
Presenter(s): TBD
Campaign: Year of the Tiger Beer 2022
Client / Brand: Heineken Malaysia Bhd / Tiger Beer
Agency: Naga DDB Tribal
Presenter(s): RZ Chew – Business Director
Campaign: Axiata – Sanubari Aidilfitri
Client / Brand: Axiata / Axiata
Agency: Dentsu Malaysia Sdn Bhd
Presenter(s): Azraai Azmi – Dentsu Malaysia – Associate Creative Director
Campaign: Tokyo Ginza Street Lands in Malaysia: an Escapist Fantasy
sells a premium product and becomes a global case study

Client / Brand: Shiseido Malaysia / Shiseido
Agency: Ampersand Advisory
Presenter(s): Janice Kiew, Head of Creative Services
Jessy Pang, Senior Brand (Account) Manager
Campaign: Nando’s Grocery Gets Peri-Peri Spicy: Fast-forwarding
Nando’s E-commerce 400% in face of adversity

Client / Brand: Nando’s Malaysia / Nando’s
Agency: Ampersand Advisory
Presenter(s): Mandy Liew, Planning Director
Mei Yun Chan, Media Manager
Campaign: Selling a Loan Product Through E-commerce Drives Record-breaking Growth 
Client / Brand: Alliance Bank / Alliance Bank
Agency: Ampersand Advisory
Presenter(s): Mandy Chan, Head Of Performance
Mei Xihn Lee, Senior Media Executive
Campaign: How We Sold a Bank Loan Product and Drove Record Growth
Client / Brand: Alliance Bank / Alliance Bank
Agency: Ampersand Advisory
Presenter(s): Mandy Chan, Head Of Performance
Mei Xihn Lee, Senior Media Executive
Campaign: Bringing a Goodday out of a Gloomy Situation
Client / Brand: Etika Beverages Sdn Bhd / Goodday Milk
Agency: Noir by Entropia
Presenter(s): Lim Sin Hwa – Brand Manager
Campaign: Pepsi Transforms an Ordinary Action to an Extraordinary Experience
Client / Brand: Etika Beverages Sdn Bhd / Pepsi
Agency: Noir by Entropia
Presenter(s): Tan June Yin – Marketing Manager

The APPIES Malaysia Conference 2022 is set for the main stage on July 13th and 14th at the Eastin Hotel.

It also goes without saying that this conference provides attendees with the unique opportunity of networking with the top CMO’s of Malaysia, as well as the region.

Price per attendee for this 2 day festival is RM 2,800, and is HRDF-claimable. For 5 pax and above, seats are priced at RM 2,500 per attendee. Contact Ruby for group bookings at [email protected]

RESERVE YOUR SEATS BEFORE THEY RUN OUT!


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