Food, especially ones that have auspicious meanings behind them, has been a beloved mainstay on the dining table during the Chinese New Year celebrations for centuries. This year, Spritzer aims to infuse a little fun and a whole lot of natural goodness into popular CNY dishes with its latest spot titled ‘Auspicious Dishes, Spritzer Wishes’, which was created by FCB Malaysia.
While the film features the many familiar sights of a Chinese restaurant, a reunion dinner and plenty of happy family members, it’s the dishes that are being served and the wishes that accompany them – delivered by the head chef of the restaurant – that set this commercial apart and showcase the benefits of the silica in Spritzer Natural Mineral Water in an unforgettable manner.
Shiao, Group Marketing Manager of Spritzer, said, “We wanted to continue introducing the benefits of Spritzer Silica-rich Natural Mineral Water at a time when Malaysians would be consuming a lot of beverages during house visits and family meals, but we knew we had to do it in a way that’s contextual to the occasion and at the same time, make it entertaining instead of purely educational. Not only did this film achieve all of that, but it also gave us an opportunity to carve out a new purpose for the product by encouraging celebrants to prepare their CNY dishes with Spritzer – so that everyone can enjoy all the benefits of our natural mineral water, especially those that the silica brings as a result of enhanced collagen production, namely softer skin, shinier hair and stronger nails. I truly believe that this film will bring a lot of smiles to Malaysians and inspire them to be more creative with their dishes… and wishes!”
Meanwhile, Tjer, FCB Malaysia’s Head of Creative, added, “We approached this film in a no-holds-barred manner because we believed that even though this is a commercial for a mineral water brand, it can still be really flavourful, entertaining and insightful. Hence, we decided to leverage on the insight of how every CNY dish usually comes with an auspicious wish, and then creatively turn the wishes into something that works for the brand and occasion. A big shout out to our partners at Restless Productions for bringing this film to life so beautifully, and also to our amazing clients at Spritzer for believing in the idea.”
‘Auspicious Dishes, Spritzer Wishes’ is FCB Malaysia’s first campaign for Spritzer since becoming Malaysia’s #1 mineral water brand’s agency-on-record in Q4 2021. The campaign was launched on 10 January 2022 and is running across Spritzer’s social and digital channels in conjunction with the Chinese New Year festive celebration, which starts on 1 February 2022.
Title: Auspicious Dishes, Spritzer Wishes
Group Marketing Manager: Chan Shiao Chew
Marketing Manager: Ann Foo
Senior Brand Manager: Timothy Teh
Senior Brand Executive: Tan Kean Hoe
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Tjer
Associate Creative Directors: James Voon, Jonathan Chan
Senior Art Director: Lim Poh Yeng
Designer: Tan Lai Kuen
Senior Writer: Megan Ong
Chinese Writer: Felice Puah
Account Director: Diana Chua
Producer: Chey Feng Mey, Amin Taib
Production House: Restless Productions
Film Director: Zac Chia
Executive Producer: Terrance Chua
Post house: Meccanica EFX
Offline Editor: NGSS
Online Artist: Azfar
Audio house: Super Red Music
Sound Engineer: Jacky
Submission deadline has been extended to January 31, 2022.
Visit appies.asia for details, registration and submissions NOW!
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