FCB Malaysia and Spritzer serve up auspicious dishes and wishes for Chinese New Year

spritzer fcb kl cny 2022 marketing magazine asia kv

Food, especially ones that have auspicious meanings behind them, has been a beloved mainstay on the dining table during the Chinese New Year celebrations for centuries. This year, Spritzer aims to infuse a little fun and a whole lot of natural goodness into popular CNY dishes with its latest spot titled ‘Auspicious Dishes, Spritzer Wishes’, which was created by FCB Malaysia.

While the film features the many familiar sights of a Chinese restaurant, a reunion dinner and plenty of happy family members, it’s the dishes that are being served and the wishes that accompany them – delivered by the head chef of the restaurant – that set this commercial apart and showcase the benefits of the silica in Spritzer Natural Mineral Water in an unforgettable manner.

spritzer fcb kl cny 2022 marketing magazine asia

Shiao, Group Marketing Manager of Spritzer, said, “We wanted to continue introducing the benefits of Spritzer Silica-rich Natural Mineral Water at a time when Malaysians would be consuming a lot of beverages during house visits and family meals, but we knew we had to do it in a way that’s contextual to the occasion and at the same time, make it entertaining instead of purely educational. Not only did this film achieve all of that, but it also gave us an opportunity to carve out a new purpose for the product by encouraging celebrants to prepare their CNY dishes with Spritzer – so that everyone can enjoy all the benefits of our natural mineral water, especially those that the silica brings as a result of enhanced collagen production, namely softer skin, shinier hair and stronger nails. I truly believe that this film will bring a lot of smiles to Malaysians and inspire them to be more creative with their dishes… and wishes!”

Meanwhile, Tjer, FCB Malaysia’s Head of Creative, added, “We approached this film in a no-holds-barred manner because we believed that even though this is a commercial for a mineral water brand, it can still be really flavourful, entertaining and insightful. Hence, we decided to leverage on the insight of how every CNY dish usually comes with an auspicious wish, and then creatively turn the wishes into something that works for the brand and occasion. A big shout out to our partners at Restless Productions for bringing this film to life so beautifully, and also to our amazing clients at Spritzer for believing in the idea.”

‘Auspicious Dishes, Spritzer Wishes’ is FCB Malaysia’s first campaign for Spritzer since becoming Malaysia’s #1 mineral water brand’s agency-on-record in Q4 2021. The campaign was launched on 10 January 2022 and is running across Spritzer’s social and digital channels in conjunction with the Chinese New Year festive celebration, which starts on 1 February 2022. 

Campaign Credits

Title: Auspicious Dishes, Spritzer Wishes

Spritzer

Group Marketing Manager: Chan Shiao Chew

Marketing Manager: Ann Foo

Senior Brand Manager: Timothy Teh

Senior Brand Executive: Tan Kean Hoe

FCB Malaysia 

Co-owner & Chief Executive Officer: Shaun Tay 

Co-owner & Chief Creative Officer: Ong Shi Ping

General Manager: Syahriza Badron 

Head of Creative: Tjer

Associate Creative Directors: James Voon, Jonathan Chan

Senior Art Director: Lim Poh Yeng

Designer: Tan Lai Kuen

Senior Writer: Megan Ong

Chinese Writer: Felice Puah

Account Director: Diana Chua

Producer: Chey Feng Mey, Amin Taib 

Production House: Restless Productions

Film Director: Zac Chia 

Executive Producer: Terrance Chua

Post house: Meccanica EFX 

Offline Editor: NGSS

Online Artist: Azfar 

Colorist: Hafizil

Audio house: Super Red Music

Sound Engineer: Jacky


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