FCB Malaysia has chalked up another win as Malaysia’s leading mineral water brand passes over its creative duties to the agency. The appointment came as a result of a credentials presentation and subsequent follow-up discussions between both client and agency on the ambitions for the brand.
On why FCB was chosen, Shiao Chan, Group Marketing Manager of Spritzer Malaysia, said, “FCB’s reputation speaks for itself. They are masterful storytellers with an undeniable passion for building and enhancing the stature of local brands. With their solid FMCG experience at our disposal, we’re confident that this partnership will bring to life the many tales that are waiting to be told for Spritzer.”
Commenting on the win, Shaun Tay, Co-owner & CEO of FCB Malaysia, said, “We are a proud Malaysian-owned-and-operated agency, so winning over a major Malaysian brand like Spritzer has always been a dream. What I personally appreciate is the clarity of vision that the Spritzer marketing team has for the brand, and we’re excited to be part of its continuous story of success.”
It’s understood that FCB has already started work on several key campaigns for 2022 as Spritzer’s new agency of record.
APPIES Asia Pacific 2022 is happening in Malaysia!
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
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