World’s leading hair removal brand NAIR signs on Bollywood actress

Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR brand has signed on Bollywood actress Mrunal Thakur as its first brand ambassador. Introduced in the 1940s, the brand boasts of a rich legacy with a presence in over 50 countries. The NAIR brand stands for confidence and self-love, qualities that are effortlessly embodied by the self-made Mrunal Thakur.

Named from a hybrid phrase for ‘no-hair,’ the NAIR brand offers a wide range of depilatory and at-home wax solutions. The NAIR brand’s global product portfolio offers products like in-shower creams, body creams, sprays, lotions, cold wax strips and wax roll-ons. Developed by skincare specialists, beauty experts and industry veterans, these products are safe to use on the body, to support their need for self-expression.

Conceptualized by Scarecrow M&C Saatchi, the launch campaign encourages women to live life the way they want to. ‘Live on your terms’ is more than just a statement, it’s an attitude. It’s about having the freedom to do things without any rules or shackles. It’s about freedom to be right, wrong and I-don’t-really-care. Because life isn’t just about living, it’s about living freely. You can watch the campaign, by clicking here,

Talking about the association, Mrunal Thakur said “I am excited about the NAIR brand bringing accessible, safe and innovative hair removal solutions like never-before to India. I couldn’t be happier to be a part of the NAIR brand, a brand that encourages self-love and self-expression over conforming to external standards. ‘Live on your terms’ is a way of life. It’s about embracing your true self. It’s about being who you are. I look forward to encouraging the new generation and helping them feel confident in their own skin”

“Mrunal has carved out a niche for herself in a competitive industry. She exudes confidence, authenticity and positivity – all attributes that resonate with the NAIR brand. Her individualistic personality makes her relatable across age groups, especially the younger audience, making her the perfect choice for the NAIR brand,” says Aditya Pittie – MD, Pittie Group.

With this partnership, both NAIR and Mrunal Thakur hope to create a long-lasting impact, just like NAIR products that are built for long-lasting hair removal. The NAIR brand plans to expand its blade-free, multi-benefit hair removal solution portfolio in India, introducing wax strips, hair removal sprays and charcoal wax in addition to their hair removal creams. With products that guarantee premium quality at-home convenience and an ambassador armed with oodles of aplomb, the hope is to arm India with confidence-inducing smooth and radiant skin on their own terms anytime, anywhere.

Credit list:  
Agency: Scarecrow M&C Saatchi
Title: Live on your terms
Brand: Nair – America’s No. 1 hair removal brand
Creative Team: Sakhi Shah, Yuvraj Gorule, Kunal Parkar, Antara Shinde, Yamini Gujran, Krupa Mehta, Rohit Khedkar, Rakesh Kumar, Ankit Pandya, Kapil Dilip Jayashree Tammal, Manish Bhatt, Raghu Bhat.
Account Management: Mangesh Mulajkar, Shamima Pereira
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Client team: Kunal Bansal, Kanchan Shah, Aviva Damania, Tamira Shah,
Producer– Raman Chauhan (Snowball Studios)
Director– Bosco Bhandarkar
DOP– Arnold Fernandez
Executive Producer– Shams Lalji
Associate Producer– Robin Desai
Production Designer– Priteesh Khushwaha
DA – Angela Choudhary
1st AD– Shon Kotian
2nd AD – Robin Desai
AD Team– Urja shah
Choreographer– James Hiwale & Iraa Khanna
Line Producer– Rajesh Patel
Production Assistant – Hrithik Patel
Music : Aman Pant
Singer : Deane
Mixed by : Bashab Bhattacharjee
Recorded by : Vishal Shinde at chirping birds studios
Still Photographer : Akula Madhu
Digital Film Team:
Director– Adarsh Menon
DOP– Hriday Sonawane
1st AD– Robin Desai
Model– Fleur Turner
Mrunal Thakur’s Team:
Make-Up– Lochan Thakur
Hair – Bhavya Arora
Stylist – Sheefa Merchant
Casting Director – Swati Agarwal
Stylist– Harshad Gadhvi (TAP The Artists Project Pvt Ltd)
Hair & Makeup– Neetu Singh (Toabh)
Model– Muna Gauchan, Shreya Parihar, Maria Alysia C. Gomes, Fleur Turner, Manya Rajesh & Iraa Khanna
Post Supervisor – Robin Desai
Offline Editor – Adarsh Menon
Online – Post Box Me
Colorist– Christian (After Studio)
Special Thanks to Snowball Studios Team:
Jawant Tanawade
Abhijeet Narvekar
Nilesh Nagre

 


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