Tiger Beer – Boldly Asian, Globally Acclaimed, marking stripes around the world since 1932

Before 1932, it was believed that you couldn’t brew beer in the tropical heat. Yet, Tiger defied the odds to create a globally acclaimed lager, born in the streets of Asia. Now, this bold lager has made its mark in over 60 countries and counting, all while continually empowering its fans.

With an array of unique experiences lined up from now until 9th July, Tiger wants Malaysians to have the same courageous spirit to overcome the odds and pursue their passions when faced with challenges through its “Boldly Asian, Globally Acclaimed” campaign.

Tiger Beer kicked off the campaign by encouraging fans to capture a picture of their favourite Tiger products with the backdrop of iconic buildings around the world.

Fans worldwide have joined in on the celebration and shared their pictures on their social media platforms with the hashtags #TigerBeerMy and #GloballyAcclaimed to commemorate their bold moments with the brand – but this is only just the beginning for Malaysian fans.

Tiger fans in the Klang Valley can join the brand’s unique immersive experience, the Tiger Den, which is the home of all things Tiger, ready to be explored from 15th June until 9th July.

Here, there will be an array of experiences to learn more about how Tiger made its mark to become a globally acclaimed Asian lager.

Located at Pavilion, Bukit Jalil, there will be six zones to explore at the Den – Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, The Crystal Cold Room, and The Tiger Bar.

The immersive experience encapsulates Tiger’s unique journey with engaging activities, Tiger’s round-the-world adventures via an interactive AR-fitti, Pestle and Mortar Clothing t-shirt customisation, limited-edition shoe customisation by Edmond Looi, as well as ice-cold Tiger products on the house with a live DJ and band performances.

Be sure to check it out on Wednesdays and Thursdays, between 12 pm and 10 pm, as well as Fridays, Saturdays, and Sundays. Fans can register to join the experience at https://tiger2023.tigerbeer.com/tiger-den/ by simply filling out their name, email and contact number.

“As a brand that has always defied the odds, we wanted to provide unique experiences and activities for our loyal fans who have been with us throughout our journey. We hope that with this, Malaysians will be inspired to also overcome the odds and pursue their passions.

The Tiger Den truly is our brand’s journey brought to life, celebrating all of our achievements as we roar boldly forward,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Fans who want to enjoy Tiger products at participating outlets, bars and pubs near them can stand to win the grand prize – a trip to Singapore for two pax worth RM30,000, or a Tiger Metal Cooler Box as the consolation prize worth RM350.

Ten winners will be selected to receive the grand prize and the consolation prize is available for 2,500 winners! Those who are interested can visit the same website for more details.

Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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