VMLY&R Commerce Curates a Day of Online Learnings around Double 11 – The World’s Largest Shopping Event - MARKETING Magazine Asia


VMLY&R Commerce Curates a Day of Online Learnings around Double 11 – The World’s Largest Shopping Event

The Alibaba 11:11 Global Shopping Festival is by far the world’s biggest retail event, dwarfing Black Friday, and now spreading out globally.

In the lead-up to the big day on November 11, VMLY&R Commerce has partnered with WPP BAV and Alibaba Group to curate a day of learnings centred around Double 11 and what it all means for the APAC region.

Streaming online Tuesday 9 th November from 7am SGT – 1pm SGT, the event will host experts from some of the region’s biggest brands and marketplaces, including – Dhiren Amin, Chief Marketing Officer, APAC of Kraft Heinz; Chris Tung, Chief Marketing Officer of Alibaba, Maggie Zhou Managing Director of Alibaba Group AUNZ and James Chang, Chief Business Officer of Lazada – Southeast Asia’s #1 eCommerce platform.

Event attendees can also participate in a no holds barred Q&A. Participants will have the opportunity to ask questions on topics covered during the day’s sessions to a group of experts, hosted by WPP AUNZ CSO, Rose Herceg and including Founder and CEO of Aleph-Labs, Arvind Singh, Executive Innovation Director of AKQA, Tim Devine, and CEO of Mindshare AUNZ, Katie Rigg-Smith.

Hari Ramanathan, Chief Strategy and Transformation Officer, VMLY&R Asia, who will be in conversation with Dhiren Amin, CMO APAC, Kraft Heinz, said of his session, “While conventional retail festivals such as Chinese New Year or Christmas sales are tied to culture and emotion, 11.11 is markedly more transactional. Sales volumes can be immense, and my conversation with Dhiren will highlight some unique insights into why brands should participate, what their focus should be and how to maximise profitability during the day.”

Speaking of his session, James Chang, Chief Business Officer at Lazada, said: “E-commerce in Southeast Asia has come a long way from its nascent roots just less than 10 years ago. When Lazada started in 2012, the e-commerce landscape was one where shoppers would go to a site, browse and make a call to place an order, before arranging to meet somewhere to hand over cash and collect the purchase.”


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Submissions Deadline: 15 November 2021

Announcement of Finalists: 29 December 2021

Judging & Presentations: 25 & 26 January 2022

Winners Announcement: 22 February 2022

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Submit your entry here.

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.


 


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