Universal McCann, the global media agency network of IPG Mediabrands, has developed a campaign with Munchy’s Cream-O in conjunction with World Happiness Day on March 20th.

The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aims to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of happiness to all Malaysians.

Over the campaign period, Munchy’s Cream-O will be stationed at selected Ramadan bazaars, including the now iconic Stadium Shah Alam bazaar that is a popular spot for Ramadan fare. Upon registration at the Munchy’s Cream-O booth, individuals have a unique opportunity to nominate a loved one to receive a special Happiness Box of Munchy’s Cream-O goodies, delivered through a special collaboration with foodpanda.

Rina Low, Managing Director of UM Malaysia said, “Ramadan is a time of shared bonds between family and friends. It is also a time to acknowledge the special connections in your life, to spread kindness, love and happiness.

In coming up with the Happiness Box, we thought, what better symbol of happiness than chocolate, that instantly lifts the spirit. The campaign also elevates the happiness quotient by connecting with the selfless act of giving to another, rather than receiving, and we are incredibly happy to collaborate with foodpanda as a delivery partner.”

Rina Low, Managing Director of UM Malaysia


Karen Ong, Senior Marketing Director at URMunchy’s said, “With the Choco Happiness ONz Movement, Munchy’s Cream-O is on a mission to plant the seed of happiness everywhere we go, so happiness can grow bigger and better.

Karen Ong, Senior Marketing Director at URMunchy’s

UM have found a creative way of translating this idea with purpose, and we are extremely excited for Munchy’s Cream-O to connect with Malaysians in this personalised way. 500 Munchy’s Cream-O Happiness Boxes will be delivered over a five-day period from today onwards and we hope this delivery of joy energises the mood of everyone this Ramadan.”

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

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