Universal McCann, the global media agency network of IPG Mediabrands, has developed a campaign with Munchy’s Cream-O in conjunction with World Happiness Day on March 20th.
The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aims to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of happiness to all Malaysians.
Over the campaign period, Munchy’s Cream-O will be stationed at selected Ramadan bazaars, including the now iconic Stadium Shah Alam bazaar that is a popular spot for Ramadan fare. Upon registration at the Munchy’s Cream-O booth, individuals have a unique opportunity to nominate a loved one to receive a special Happiness Box of Munchy’s Cream-O goodies, delivered through a special collaboration with foodpanda.
Rina Low, Managing Director of UM Malaysia said, “Ramadan is a time of shared bonds between family and friends. It is also a time to acknowledge the special connections in your life, to spread kindness, love and happiness.
In coming up with the Happiness Box, we thought, what better symbol of happiness than chocolate, that instantly lifts the spirit. The campaign also elevates the happiness quotient by connecting with the selfless act of giving to another, rather than receiving, and we are incredibly happy to collaborate with foodpanda as a delivery partner.”
Karen Ong, Senior Marketing Director at URMunchy’s said, “With the Choco Happiness ONz Movement, Munchy’s Cream-O is on a mission to plant the seed of happiness everywhere we go, so happiness can grow bigger and better.
UM have found a creative way of translating this idea with purpose, and we are extremely excited for Munchy’s Cream-O to connect with Malaysians in this personalised way. 500 Munchy’s Cream-O Happiness Boxes will be delivered over a five-day period from today onwards and we hope this delivery of joy energises the mood of everyone this Ramadan.”
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