McCann Worldgroup Southeast Asia gears up for growth

McCann Worldgroup Southeast Asia today announced several leadership team appointments. The network has recently restructured in Southeast Asia to better service new business wins and support the creation of key client hubs in the region.

In addition to the recent announcement of Valerie Madon joining as Southeast Asia’s new Chief Creative Officer, these appointments add to the network’s strategic and client servicing capabilities, contributing to McCann Worldgroup’s global ambition of being the irrefutable leader in the business of creativity.

Charlie Lowe, formerly Regional Strategy Director on the Cigna business, has been promoted to the newly-created regional role of Chief Strategy Officer for McCann Worldgroup Southeast Asia. He will be responsible for leading the strategic teams across the markets of Singapore, Thailand and Hong Kong, as well as having a focus on new business and thought-leadership.

Charlie is also a member of McCann Worldgroup Asia Pacific’s Strategy Leadership Community (SLC), with key industry activities including judging at APAC Effies.

“I’m super excited about my expanded role within McCann Worldgroup Southeast Asia! We have an amazing team here, and I consider myself lucky to be able to turn up to work every day to tackle our clients’ business challenges with such inspiring and creative people”, commented Charlie.

Returning to the network is Aishah Haroon, who has been appointed as Director of Client Services and Operations across MRM Singapore and Hong Kong, after one year away at Media.Monks. Prior to this hiatus, she worked at MRM Singapore for four years as General Manager.

Recognised for her expertise in digital and data-driven marketing, as well as an in-depth understanding of B2B, Aishah will be tasked with expanding the agency’s capabilities and overseeing key regional client relationships.

Aishah said: “It feels like coming home to be back at MRM; a place where I resonate with the agency’s vision and values. Working with Nick, a brilliant and hardworking boss, is an honour. And I cherish the team and the agency’s culture and how they enrich our work. I’m excited to make a difference.”

“I’d like to congratulate Charlie on his promotion and welcome Aishah back to the network. Their collective experience in the areas of brand strategy, communications strategy, customer experience and CRM, combined with their passion and commitment, will help to propel McCann Worldgroup Southeast Asia into the next phase of growth”, commented Nick Handel, President, McCann Worldgroup Southeast Asia.


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