McCann Worldgroup Thailand agencies, McCann, MRM And CRAFThave worked together to launch an ambitious digital OOH campaign to raise awareness of L’Oreal’s UVD Invisible Serum in that market.
The OOH campaign is running through the months of March and April in the Em District in Bangkok and across the BTS Skytrain and complements an on-the-ground activation in the Em District, hosted by L’Oreal. There is also content for street pylons and additional digital videos for social media.
The highlight of the OOH is a 3D billboard dominating the EmSphere shopping mall.
A ‘fake’ OOH campaign, created by CRAFT, is running on social media to further extend the reach of the billboards: https://www.facebook.com/watch/?v=987363719661035
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