McCann Worldgroup Thailand agencies, McCann, MRM And CRAFThave worked together to launch an ambitious digital OOH campaign to raise awareness of L’Oreal’s UVD Invisible Serum in that market.

The OOH campaign is running through the months of March and April in the Em District in Bangkok and across the BTS Skytrain and complements an on-the-ground activation in the Em District, hosted by L’Oreal. There is also content for street pylons and additional digital videos for social media.

The highlight of the OOH is a 3D billboard dominating the EmSphere shopping mall.

A ‘fake’ OOH campaign, created by CRAFT, is running on social media to further extend the reach of the billboards: https://www.facebook.com/watch/?v=987363719661035

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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