Posted on by Vishnu Devarajan
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L’OREAL THAILAND’S UVD INVISIBLE SERUM LAUNCHES WITH OOH & DIGITAL CAMPAIGN BY MCCANN WORLDGROUP
22 Mar
McCann Worldgroup Thailand agencies, McCann, MRM And CRAFThave worked together to launch an ambitious digital OOH campaign to raise awareness of L’Oreal’s UVD Invisible Serum in that market.
The OOH campaign is running through the months of March and April in the Em District in Bangkok and across the BTS Skytrain and complements an on-the-ground activation in the Em District, hosted by L’Oreal. There is also content for street pylons and additional digital videos for social media.
The highlight of the OOH is a 3D billboard dominating the EmSphere shopping mall.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
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Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
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Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
