Valerie Madon appointed Chief Creative Officer for McCann Worldgroup SEA

McCann Worldgroup has appointed Valerie Madon to the newly-created role of Chief Creative Officer, Southeast Asia. She joins in mid-May and will be based in the network’s regional headquarters in Singapore, reporting to Nick Handel, President, McCann Worldgroup Southeast Asia.

Previously the Director of Creative Shop, SEA & Emerging Markets at Meta, Madon is tasked with heading the creative teams across Singapore, Thailand and Hong Kong, as well as assuming the additional responsibility of Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).

Known as one of Asia Pacific’s top creatives, Madon’s 20+ year career spans senior network roles at Havas, JWT and VMLY&R, along with two stints at Meta/Facebook.

She has judged and been awarded at all major shows including Cannes Lions, D&AD, One Show, New York Festival, Effies, Spikes Asia and AdFest.

With a focus on brand-building, Madon has delivered innovative integrated creative solutions for major brands such as Zespri, Caltex, Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell, GSK, Cycle & Carriage, Friesland Campina and many others.

Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific commented, “The addition of Valerie to our organisation marks a significant development.

Her extensive experience and innovative creative approach will add a fresh dimension. She is a keen observer of the evolving media landscape and latest technologies, which will further drive our creative excellence and strengthen our creative leadership in the region.”

“I am thrilled that Valerie has joined our McCann Worldgroup Southeast Asia family. With her vision and expertise, she will make a significant contribution to our ambition of being the irrefutable leader in the business of creativity.

And what’s more, I believe that she will be an excellent team leader and mentor to our people”, remarked Nick Handel, President, McCann Worldgroup Southeast Asia.

“This opportunity represents the perfect storm of my creative ambitions – to reunite with Nick Handel again, as a leader who believes in the value of a creative partner, and to join the network that created ‘Fearless Girl’, one of the most inspiring pieces of work that went beyond advertising to become a meaningful part of people’s lives.

I’ve always felt blessed in my career, but this invitation to work and learn from so many of the creative greats within McCann Worldgroup is extra special,” said Madon.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene