HSBC has announced the launch of its new experience that allows people in Singapore to view almost 6 million possible visions of their financial future. Not using this technology in an attempt to predict what might happen, but rather to look at all the amazing opportunities that have been created amid uncertainty.
Created in partnership with Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverseis a film experience and technology engine that can generate almost 6 million possible futures, a first for the banking industry in Singapore.
The experience takes place on Facebook Messenger, delivering a unique and different film experience to every single person who watches it on the platform.
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Of these 6 million futures, who knows how many we’ll get right? Which really begs the question – what are the odds of anyone accurately predicting the future?
HSBC believes the path to a sustainable future is not about predicting the future, but about embracing the uncertainty of it.
The financial decisions driven by emotions are often where mistakes are made, and by generating acceptance and awareness of the ups and downs the future will hold, Singapore-based customers can adopt a mindset that will help them embrace uncertainty and focus on building sustainable wealth for the future.
Together with the HSBC Futureverse Experience, HSBC Singapore is also launching an integrated marketing campaign across cinema, out-of-home, digital and social channels to create excitement around this mindset of embracing uncertainty.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
