WOWSHOP WOW YOU 3 MILLION Celebrates with triple rewards to its customers! - MARKETING Magazine Asia


WOWSHOP WOW YOU 3 MILLION Celebrates with triple rewards to its customers!

Malaysia’s most beloved Home Shopping network reaches its 3 millionth customer milestone, kicks off festivities to appreciate and reward the unwavering support of its loyal customers.

WOWSHOP celebrates with its customers yet again, and it cannot come at a better time as the home shopping network also cheers the success of reaching over 3 million customers nationwide.

WOWSHOP appreciates all customers and owes its success to them – recognizing that without our customers’ loyalty and unwavering support throughout the years, our story would not have been as successful.

WOWSHOP, a subsidiary of Malaysia’s leading fully integrated media company, Media Prima Berhad, and Malaysia’s most beloved Home Shopping network, kicks off into its sixth amazing year since WOWSHOP launched its home shopping network in 2016.

Since then, the Home Shopping giant has sold over RM1 billion worth of products. To kick off the festivities, WOWSHOP is launching its WOW YOU 3 Million Campaign that will take place from 13th September 2021 until 3rd October 2021.

During this period, there will be activities with customers, special cashback and rewards worth more than RM3,000,000 on purchasesto give away, exclusive discounts on selected products and over 200 newitems to choose from as low as RM39.90!

“The last 5 years have given us much reason to be proud of our achievements and celebrate. For me, this milestone signifies more than just an achievement for the business. It means our employees and customers trust and believe in us, and this validates us as a business that is customer-centric. And we are so delighted to celebrate yet another milestone with all of our customers. Most importantly to reward them for being with us from the very beginning and right through these tough times amidst a pandemic”, said Yang Hyun Kim, Chief Executive Officer of WOWSHOP.

On television, celebrations bring customers a shopping extravaganza with special live shows throughout the period featuring WOWSHOP products and special bundles.

During live shows on TV9 at 8.30 am and 8TV at 11.30 am, customers who make online purchases on live show items will be able to enjoy TRIPLE (3X) WOW Cashback rewards from 13th – 26th September and 3% Instant Discount from 27th September 2021 – 3rd October 2021 where terms and conditions apply accordingly.

On WOWSHOP’s website and mobile app, there will be shocking deals below RM49.90, new and exclusive product launches as well as special WOW discounts only for the 21 days of celebration.

Not limited to just its television and website platforms, WOWSHOP will also hold weekly weekend online Google Meet intimate sessions with customers beginning 11th September 2021 onwards to engage with the WOW Community which is WOWSHOP’s beloved customers.

The eight sessions held over four weekends will feature WOWSHOP’s show hosts Chef Fikree, Zaim Helmi and Nadia Hasnan, who will hold fun cooking demonstrations with customers who have purchased the said products used in the show.

They will also introduce new customers to WOWSHOP’s range of products that will be featured, and ideas on how to use them such as the Mugen Breadmaker, Riino Rapid Air Fryer, Europlus Emerald Multi Cooker and many others.

Datin Norashikin Habibur Rahman, Chief Operating Officer of WOWSHOP said, “We are amazed by the tremendous support from our customers all this while and we are indeed in a festive and giving mood this year as we reach yet another milestone! Hence, we are also delighted to share some top and heartwarming moments from our customers as below.”

Top moments from WOW customersseveral stories in particular have stood out — from a grandmother in Ampang who watches WOWSHOP regularly and constantly purchases on a weekly basis. Her most recent purchase was multiple sets of ‘telekung’ to be gifted to her grandchildren.

A businesswoman in Penang purchases items regularly online because of the cashback rewards she has been receiving! Some customers even have developed an entrepreneurial spirit, buying WOW items to be resold!

These stories further support our mission in not only bringing hassle free shopping to everyone’s homes but also to enrich and enhance peoples’ lives through the spirit of giving and togetherness.

The home shopping network will continue to focus on strengthening its presence in the retail and commerce market, and providing customers with an even more interactive and enhanced WOW customer experience through its content, products and services.

WOWSHOP aims to leverage its differentiating factor of having a versatile product line-up with exclusive product bundling, strong digital platforms and engaging demonstrations by our experienced and skilled show hosts.

WOWSHOP currently offers more than 6,000 items across its multiple platforms, ranging from household products to electrical items, beauty, fashion and services. 

Currently, 70% of its products sold on the network consist of local brands including Mugen, Riino, Igozo, Habib Jewels, Simplysiti, Kinohimitsu, and Larrie & Chriszen, to name a few.

The Home Shopping giant also features multiple payment options for its customers such as E-Wallet Payment options via Boost, Grab Pay, Touch ‘n Go eWallet, Shopee Pay and MAE by Maybank2u as well as Buy Now Pay Later options via Hoolah, Rely and Grab Pay Later. This initiative also aims to further strengthen and enhance its multi-platform offerings.

Customers can find WOWSHOP on-air demonstrations across television channels TV3, TV9, 8TV, myFreeview (Channel 104 106, and 105), TV Al Hijrah and tonton.

Customers will be able to purchase the products seen on television by:

· Calling the toll-free hotline at 1-800-18-0808

· Online by logging in to www.wowshop.com.my

· Downloading the WOWSHOP mobile app from Google Play (Android), App Store (iOS) and    Huawei App Gallery


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