HSBC and ONE Esports team up to tackle financial fitness

hsbc one esports marketing magazine asia

HSBC and ONE Esports, a leading esports media platform and subsidiary of Group ONE Holdings (ONE) has announced a new partnership that will change the way players engage with esports.

The partnership, starting as a pilot in Malaysia and Indonesia, will also see HSBC partner with ONE Esports on 10 community tournaments and one major event this year.

Global esports revenues grew to over USD1bn in 2021*, with an increase in player numbers of 5.3% from 2019 of which 55% were based in Asia-Pacific.**

In-game resource management is a crucial strategic aspect of esports, but there is little financial guidance on how to optimise these valuable assets. The partners will create tailor-made content to help players manage these prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips. The expert advice will also be designed to be transferable to life outside of gaming.

ONE’s Analytics and Insights team will also conduct research and produce a report on the Southeast Asian esports community’s preferences and behavior’s related to financial services.

“We are hugely excited to partner with ONE Esports and work together to help gamers, fans, and teams with their in-game and real life financial fitness,” said Jonathan Castleman, Global Head of Brand and Brand Partnerships, HSBC, “Our wider partnership with ONE Esports will help us to learn about an industry that is growing fast, and that is increasingly important to many of our existing and future customers.”

“ONE Esports is thrilled to unveil its partnership with global financial services giant HSBC,” said Carlos Alimurung, CEO, ONE Esports. “Esports has already achieved huge growth, and its potential continues to soar. HSBC has a proven track-record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights.”

*Newzoo’s Key Numbers | Games, Esports, Mobile
**Newzoo The Games Market and Beyond in 2021


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