There are no limits to where HSBC is willing to go with their EveryMile campaign to help their customers get closer to their next trip abroad. With the ability to earn extra RewardCash every time they use it locally and overseas, HSBC’s EveryMile Credit Card “Takes You Further Every Day”.
Together with Wunderman Thompson Hong Kong, HSBC’s latest campaign brings comedy legend Dayo Wong Tze Wah, superstar Ronald Cheng Chung Kei, and musical phenom Mirror’s Lokman and Tiger together for a fun-filled adventure through space.
HSBC’s ‘Takes You Further Every Day’ campaign extends this TVC narrative to the rest of the multi-channel and innovative campaign, continuing the storyline to captivate and connect with all Hong Kongers.
Working with Wunderman Thompson and PHD Hong Kong, the space odyssey storyline continues with a series of interactive OOH marketing, starting with a first-in-the-industry 3D TV ad of HSBC’s spaceship flying using naked-eye technology. The advertisement is currently displayed on a 3D TV screen in the high-traffic district of Causeway Bay at 3 Matheson Street.
Watch video of 3D ad here.
Utilizing augmented reality (AR) technology, HSBC also invites audiences to take part in an ongoing interactive game. Participants search for three pieces of the Space Rangers’ flying saucer scattered around the city with a chance to win RewardCash if they succeed in retrieving the displaced parts. The locations of the pieces are hidden in our series of integrated takeover including the 3D installation displayed at Queens Road Central, the 3D TV, and the lightshow outside HSBC’s main building.
Watch the 3D Installation Making-Of video here.
The EveryMile Credit Card campaign leverages new technology to attract, engage, and interact with customers but more importantly, the campaign is appealing to a wide range of local audiences with culturally relevant content and generational talents Wong Tze Wah, Ronald Cheng, Lokman, and Tiger embracing their roles as Space Rangers and ambassadors for EveryMile Credit Card launch.
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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