Ever since the pandemic, brands have now moved towards digital channels and the marketing industry is an ever-evolving industry.
According to the e-Conomy SEA report by Google, Temasek, and Bain & Company, this year saw a 13% increase in Malaysia’s digital economy year over year, growing to a gross merchandise value of US$21 billion.
The nation’s digital economy is also anticipated to expand, and eCommerce has been noted as a significant enabler of that expansion.
Digital skills like data analytics, content creation, and digital marketing are also necessary due to this expansion.
This therefore draws attention to marketing departments and emphasises how crucial they are to helping businesses steer the ship ahead.
The current salary guide from recruitment company PERSOLKELLY lists marketing (31%) as one of the top three most in-demand skills, following IT (36%) and general administration (31%).
Below is the salary guide for the year 2023:
The salary guide states that 44% of Malaysian firms intend to increase their contingent labour during the following two years.
A contingent workforce gives workforce planning flexibility and enables businesses to fill positions without affecting daily operations.
Along with Indonesia (67%), Hong Kong (66%), and Singapore (60%), businesses in Malaysia (64%) are among the top adopters of contingent labour.
Communication, financial reporting, costing, problem-solving, and budgeting are among the talents that are in demand.
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