Posted on by Najihah Nasrin
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How much do you think you should be paid?
24 Nov
Ever since the pandemic, brands have now moved towards digital channels and the marketing industry is an ever-evolving industry.
According to the e-Conomy SEA report by Google, Temasek, and Bain & Company, this year saw a 13% increase in Malaysia’s digital economy year over year, growing to a gross merchandise value of US$21 billion.
The nation’s digital economy is also anticipated to expand, and eCommerce has been noted as a significant enabler of that expansion.
Digital skills like data analytics, content creation, and digital marketing are also necessary due to this expansion.
This therefore draws attention to marketing departments and emphasises how crucial they are to helping businesses steer the ship ahead.
The current salary guide from recruitment company PERSOLKELLY lists marketing (31%) as one of the top three most in-demand skills, following IT (36%) and general administration (31%).
Below is the salary guide for the year 2023:
The salary guide states that 44% of Malaysian firms intend to increase their contingent labour during the following two years.
A contingent workforce gives workforce planning flexibility and enables businesses to fill positions without affecting daily operations.
Along with Indonesia (67%), Hong Kong (66%), and Singapore (60%), businesses in Malaysia (64%) are among the top adopters of contingent labour.
Communication, financial reporting, costing, problem-solving, and budgeting are among the talents that are in demand.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
