An update on Google’s Privacy Sandbox commitments

google chrome privacy sandbox

Since Google announced their Privacy Sandbox commitments earlier this year, they have continued to work with the UK’s Competition and Markets Authority (CMA) to address feedback that was raised as part of its public consultation process.

Google has also continued to update and seek feedback from the market and the UK Information Commissioner’s Office (ICO) on their proposals.

With the determination to ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem and, as a part of this process, they now offer revised commitments, which can be found in full on the CMA’s website.

These revisions underline Google’s commitment to ensuring that the changes they make in Chrome will apply in the same way to Google’s ad tech products as to any third party, and that the Privacy Sandbox APIs will be designed, developed and implemented with regulatory oversight and input from the CMA and the ICO.

Google also supports the objectives set out earlier in the ICO’s Opinion on Data protection and privacy expectations for online advertising proposals, including the importance of supporting and developing privacy-safe advertising tools that protect people’s privacy and prevent covert tracking.

The revised commitments incorporate a number of changes including:

  1. Monitoring and reporting. Google has offered to appoint an independent Monitoring Trustee who will have the access and technical expertise needed to ensure compliance.
  2. Testing and consultation. Google has offered the CMA more extensive testing commitments, along with a more transparent process to take market feedback on the Privacy Sandbox proposals.
  3. Further clarity on Google’s use of data. Google is underscoring their commitment to not use Google first-party personal data to track users for targeting and measurement of ads shown on non-Google websites. Google’s commitments would also restrict the use of Chrome browsing history and Analytics data to do this on Google or non-Google websites.

If the CMA accepts these commitments, Google will apply them globally.

Google continues to appreciate the thoughtful approach and engagement from the CMA and ICO as they develop their Privacy Sandbox proposals.

Google welcomes, and will carefully consider, any comments that people provide during the consultation process.

Source: Google Europe

Image source: adtechexplained.com


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