While Ad-Lib.io continues to expand in the APAC region working with some of the largest global brands in the world, their presence has also grown into further markets.
The GMP Creative Certification for South East Asia affirms that Ad-Lib.io has demonstrated the ability to work with Google Marketing Platform products, and to uphold high standards of service for creative design and process management.
The certification reaffirms Ad-Lib.io’s successful client track record and its expertise across key capabilities including coding, asset delivery, and client services.
According to Rupert Privett, Head of Sales, APAC at Ad-Lib, “Our clients in APAC increasingly value and demand expertise around creative so they can leverage the power of the Google Marketing Platform to better align content and media and deliver ads at scale. We are really pleased to deliver success for Googles clients across APAC markets, contributing years of experience globally to deliver specialized solutions and services for a range of Google products, supporting advertisers here.”
Ad-Lib.io have been a DCO partner for numerous global brands in the South East Asia region, spanning multiple sectors from Financial Services, FMCG, Automotive, Travel/Tourism, E-Comm, Hospitality and many more.
Oli Marlow Thomas, Ad-Lib founder and president — who worked at Google as the creative lead at DoubleClick for five years before breaking away to create and build the company — has been pushing creative into the technology process for years to run against line items and targeting strategies.
“It used to be those targeting strategies were assembled manually, but now we can pull the strategies from a demand side platform and assemble them to run against the creative media strategies,” he said.
While Ad-Lib continues to grow globally and regionally, its ever-evolving technology will also follow suit. Being a service provider in the ad-tech space means constantly expanding and learning, but more importantly applying this knowledge to your technology.
Through the Google & Ad-Lib partnership, together they are helping brands deliver successful campaigns and bridge the gap between media, creative, and data silos.
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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