In support of its Sustainability focus on championing equal access to education for all, Astro Kasih will present a total of RM140,000 and school supplies to three schools including SK Malinsau, SK Magandai and SK Sungai Paku as well as Starfish Malaysia Foundation hostels recently. The contributions were proceeds from the Astro Kasih’s Walk for Education held in May 2022 at Putrajaya.
Today, 264 students at SK Malinsau each received an Astro Kasih school bag filled with learning materials while the school’s headmaster, Cikgu Jamain received RM40,000 for education from Astro’s Group CEO, Henry Tan.
Henry Tan, Astro’s Group CEO said, “At Astro, we believe that every child has the right to education and we are committed to use our platform, reach, content and resources to give all children in Malaysia equal access to quality learning in order to open minds for a brighter future. Astro Kasih’s dedication to education is in its 10th year and we continue to be inspired by the dedication of all teachers and students in SK Malinsau, SK Magandai and SK Sungai Paku. We remain committed to do more programmes to improve learning among our students.”
The headmaster of SK Malinsau, Cikgu Jamain shared that “Astro has been very supportive towards our children’s education by building a hostel near the school so our students are able to reduce their travel time and spend more time on their studies. Our school was also provided with Astro service and learning content to help our student’s learning. As a result, we have seen the academic performance of our students in BM (Comprehension) improve in the passing rate from 62.5% to 100% from year 2012 to year 2017.”
Astro Kasih, the sustainability arm of Astro has organised a Walk for Education event on 28 May at Taman Wetland Putrajaya to raise awareness and gather support for remote students who walk to school every day, which usually takes them an average of two and a half hours. The Walk event attracted over 2,000 participants and each participant was encouraged to carry a school bag filled with learning supplies and walk a 5km trail so that they can experience what it is like to simulate walk in the shoes of a student living in remote areas.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu