Posted on by Raihan Hadi
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Innity Adds Shoppable QuickBuy Feature to Its Shoppable Ads, Enabling Consumers To Add Products to Cart Directly from Ads
10 Sep
Innity Shoppable Quickbuy allows users to browse and add products to retailer’s cart directly from within the ad.
Innity, a leader in high impact digital advertising solutions, today launched Shoppable QuickBuy – a new innovative technology to further enhance the Innity Shoppable Ads solution that was launched last year. The first of its kind in the region, Shoppable QuickBuy allows consumers to shop directly from any digital touchpoint, including Innity’s range of creative high-impact ad formats and interactive shoppable landing pages.
With Innity’s Shoppable QuickBuy tech, users are able to browse and add products to the retailers’ cart all from within the ad format, retailers’ landing pages, blog posts, or apps. Once shoppers click on the “Buy Now” button, they will be led straight to the Add to Cart page or Checkout page on the retailers’ site. Innity’s award-winning in-house creative team custom designs each creative experience so that it is unique to each brand.
Innity Shoppable Ads solution was designed to effectively shorten and streamline the traditional consumer purchase journey – allowing users to go from discovery to purchase in an instantaneous and engaging experience, leading to greater profits for brands.
The shoppable platform is also equipped with advanced data feed management to allow retailers to sync product feed across multiple sales and marketing channels to monitor, enrich and update product info or pricing simultaneously.
Additionally, retailers can also create custom segments from their product catalogues to run dynamic ads that can highlight personalised products to shoppers who have already shown interest in the brand.
“We’re thrilled to be rolling out Shoppable QuickBuy to help more brands adopt and maximise the power of discovery commerce; to turn interests into purchases, and content into conversions more seamlessly. As a result of the global COVID-19 pandemic, consumer behaviour towards online shopping has shifted for good, and we believe this change will continue beyond the pandemic. Hence, we’re constantly on the lookout for new ways to improve and expand our Innity Shoppable Media platform, with the goal to make the online shopping experience more interactive, personalised, and instantaneous for everyone.” said Phang Chee Leong, co-founder, and CEO at Innity.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
