Ads Never Seen (not even by Michelle Yeoh)

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I asked a few creative agencies if they could rummage through their archives for an ad or a campaign that never ran.

The objective was to show that creativity is alive and well in Malaysia and award-worthy on any stage: local, regional or global.

Because it may just be us who are so imbued in a cancel culture that some ideas never see the light of day. Readers are welcome to send work that was not good enough for the client but could have won a Cannes Lion, or Spikes, or AdFest…


Please send your contributions to [email protected]. All copyrights to the work, remain with the originating person, agency or commissioning client.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit or contact Vishnu

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