Ads Never Seen…

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From Lim Min Tze – Creative Director at Entropia, Part of Accenture Song and Digital Craft Juror at Cannes Lions International Festival of Creativity 2023.

“We were tasked to come up with ideas to boost the usage of a particular food ordering app. We were competing with many more popular options, so we knew we had to serve up something unique to get people to try us out. It was during a time when most phones still had heartbeat sensors on the back, and we saw an opportunity for this fun and whimsical idea to solve the age-old question… “What to eat ah?”…

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit or contact Vishnu

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