Ads Never Seen…

From Lim Min Tze – Creative Director at Entropia, Part of Accenture Song and Digital Craft Juror at Cannes Lions International Festival of Creativity 2023.

“We were tasked to come up with ideas to boost the usage of a particular food ordering app. We were competing with many more popular options, so we knew we had to serve up something unique to get people to try us out. It was during a time when most phones still had heartbeat sensors on the back, and we saw an opportunity for this fun and whimsical idea to solve the age-old question… “What to eat ah?”…

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