Red Bull Malaysia reminds young Malaysians to never forget what they were striving for

As we get lost in the daily grind, we sometimes tend to lose sight of our life goals. We forget our reason for doing what we do. More so in this period when the nation is working harder than ever to bounce back from the pandemic.

As the energizer of the nation, Red Bull Malaysia set out to inspire young Malaysians to keep striving and believing that they would one day achieve greatness in their latest campaign ‘Mara Kita Membara’.

The campaign was developed by local boutique agency Muma Malaysia and produced by Director’s Think Tank. It tells the story of three protagonist – A young hipster barber, an ambitious delivery rider and a fresh lady executive. They experience the challenges that every young adult would need to endure at the start of their careers and how they rise above with strength and tenacity.

Young Film Director Cardin Phua took a new-age film making approach and gave the film a unique edge by filming it on different cameras. From the Blackmagic Pocket and drones to Insta360 and even an iPhone. The effect was a unique piece of film that perfectly captures the rollercoaster of emotions that the young protagonists go through in their quest towards achieving greatness.

The JADE Studio provides quality translation and other language services to agencies and clients.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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