Last Saturday, Taylor’s University Lakeside campus hosted 30 teams from agencies and brands at the Young Spikes Malaysia competition.
Teams of two competed in their chosen categories: Digital, Media, Integrated, PR and Young Marketers.
Racing against the clock, they submitted their entries prior to the physical presentations on December 3.
Each category had a real working brief provided by TM Berhad (Digital), Etika Holdings (Media), KFC (Integrated), GO Communications (PR) and Sime Darby Property (Young Marketers). The briefs were shared with the teams by the clients themselves during a special online session.
Young Spikes Malaysia Organising Chairman Harmandar Singh and publisher of MARKETING Malaysia briefed all the judges before they proceeded to listen and review the work in 10 mins sessions per participating team. Excited participants were seen nervously huddled in the holding room before their turn to make their presentations to the judges.
To enter the Young Spikes Malaysia Competitions the eligibility age is 30 years or younger.
The number 30 strangely attracted 30 teams in total this year.
This year’s jury was 14-strong, with leaders in their own right:
Gigi Lee – Chief Creative Officer, TBWA Kuala Lumpur.
Lau Yin May – Group Chief Marketing & Customer Experience Officer, Malaysia Airlines.
Oliver Kau – Marketing Manager, Etika Holdings.
Alvin Teoh – Chief Creative Officer, Naga DDB Tribal.
Dheeraj Raina – CEO Media, Dentsu International.
Didi Pirinyuang – Executive Creative Director, Ensemble Worldwide and MBCS.
Faizal Azlan – Head of Creative, TM Berhad.
Peter de Kretser – Founder & CEO, GO Communications.
Vijayaratnam Tharumartnam – Head of Group Communications, QSR Brands.
Phaik Cheng (PC) – Head of m/SIX, GroupM.
Jarrod Reginald – Executive Creative Director, The Chariot Agency.
Syamtriyanti Salleh – Head of Media, A&P and Agency Management, Sime Darby Property.
Stanley Clement – CEO, Mediabrands Content Studio (MBCS).
Phillip Tan – Programme Director, Bachelor of Mass Communication (Hons), Taylor’s Uni.
Metal winners (Gold, Silver and Bronze) will be announced at 6pm on December 15 at Spikes Malaysia’s official venue: Taylor’s University Lakeside campus.
All Gold winners get to compete on the Asian stage at Young Spikes APAC in Singapore around the end of February 2023.
Details at https://marketingmagazine.com.my/ys2022/
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