Listen to this articleLast Saturday, Taylor’s University Lakeside campus hosted 30 teams from agencies and brands at the Young Spikes Malaysia competition.
Teams of two competed in their chosen categories: Digital, Media, Integrated, PR and Young Marketers.
Racing against the clock, they submitted their entries prior to the physical presentations on December 3.
Each category had a real working brief provided by TM Berhad (Digital), Etika Holdings (Media), KFC (Integrated), GO Communications (PR) and Sime Darby Property (Young Marketers). The briefs were shared with the teams by the clients themselves during a special online session.
Young Spikes Malaysia Organising Chairman Harmandar Singh and publisher of MARKETING Malaysia briefed all the judges before they proceeded to listen and review the work in 10 mins sessions per participating team. Excited participants were seen nervously huddled in the holding room before their turn to make their presentations to the judges.
To enter the Young Spikes Malaysia Competitions the eligibility age is 30 years or younger.
The number 30 strangely attracted 30 teams in total this year.
This year’s jury was 14-strong, with leaders in their own right:
Gigi Lee – Chief Creative Officer, TBWA Kuala Lumpur.
Lau Yin May – Group Chief Marketing & Customer Experience Officer, Malaysia Airlines.
Oliver Kau – Marketing Manager, Etika Holdings.
Alvin Teoh – Chief Creative Officer, Naga DDB Tribal.
Dheeraj Raina – CEO Media, Dentsu International.
Didi Pirinyuang – Executive Creative Director, Ensemble Worldwide and MBCS.
Faizal Azlan – Head of Creative, TM Berhad.
Peter de Kretser – Founder & CEO, GO Communications.
Vijayaratnam Tharumartnam – Head of Group Communications, QSR Brands.
Phaik Cheng (PC) – Head of m/SIX, GroupM.
Jarrod Reginald – Executive Creative Director, The Chariot Agency.
Syamtriyanti Salleh – Head of Media, A&P and Agency Management, Sime Darby Property.
Stanley Clement – CEO, Mediabrands Content Studio (MBCS).
Phillip Tan – Programme Director, Bachelor of Mass Communication (Hons), Taylor’s Uni.
Metal winners (Gold, Silver and Bronze) will be announced at 6pm on December 15 at Spikes Malaysia’s official venue: Taylor’s University Lakeside campus.
All Gold winners get to compete on the Asian stage at Young Spikes APAC in Singapore around the end of February 2023.
Young Spikes Malaysia supporters include Domino’s, Directors Think Tank, Visual Retale and RUP.
Details at https://marketingmagazine.com.my/ys2022/
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
