KitKat’s “Share The Love, Share The Golden Break” campaign to connect loved ones during CNY

The Chinese New Year is approaching and it is time to take a break from the past year’s strenuous endeavours, unwind and share loving moments with friends and family. Nestlé’s KitKat has launched its festive “Share The Love, Share The Golden Break” campaign, with exciting CNY product offerings, featuring the Limited-Edition KitKat Gold and a chance to win RM350,000 worth of prizes which include real KitKat gold bars.

In Chinese culture, the Year of the Rabbit is very auspicious as those born under this zodiac sign are known to be peaceful, jovial and love being around others. Such traits encapsulate the Chinese New Year spirit as well as KitKat’s iconic slogan, “Have a break, Have a KitKat” to create meaningful moments of love, togetherness and breaks with friends and family during the holiday season.

Speaking at the campaign launch today, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad explained that the “Share The Love, Share The Golden Break” campaign aims to connect people by sharing a KitKat moment together. “Finding a meaningful gift is always a challenge for many during the festive season.

Chocolate is proven to induce happy moods, so KitKat constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones,” enthused Juan.

As part of its Chinese New Year campaign, they offers consumers a delectable combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate, paired with delicious caramel flavour. The KitKat Gold sports a refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, making it the perfect gift to share and ‘cele-break’ with friends and family.

KitKat’s Chinese New Year range comes in many attractive packages, with the KitKat Bunny CNY Gifting Tin headlining this chocolatey line-up. The tin features chocolate rabbit replicas filled with pieces of crushed crispy KitKat wafer.

The ‘Cele-break Pack’ gift pack comes with an assortment of several KitKat best-sellers, while the KitKat Minis 9g pack comes with an attractive KitKat and CNY-themed travel bag.

Consumers sampling KitKat CNY chocolates at KitKat consumer roadshow at Sunway Pyramid

In conjunction with the “Share The Love, Share The Golden Break” campaign, KitKat kicked off its 5-day consumer roadshow at Sunway Pyramid with a kaleidoscopic showcase of colourful, exciting activities. Visitors can head to LG2 Central Avenue and participate in interactive activities, sample KitKat treats and join the KitKat “Win Gold” Contest.

The KitKat “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023, offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat  4-Finger and 8 units of actual sized KitKat 2-Finger real gold bars up for grabs. 

MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon. With the Year of the Rabbit hopping its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event.

More details regarding how to submit and what to expect when you submit your entry, are available at The Expert’s Choice Awards website.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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